If you’re looking to use a new website builder for your next online venture, you’ve probably heard two big names during your research: GoDaddy and Wix. Naturally, both companies claim to be the best builder around. Which one is telling the truth?

Both options are decent overall, particularly for new users. For instance, GoDaddy is arguably the most common introductory website builder that the majority of new online business owners use. Its website is easy and intuitive to use, and the company makes it a total breeze to sign up for the service and begin building an online brand.

That being said, GoDaddy is primarily a web hosting service. While they offer a website builder that you can pick up without necessarily joining one of their hosting plans, it’s clear that it’s spent more time focusing on the hosting side of the business as opposed to the website builder alone. While it offers plenty of categories for its general templates, it doesn’t allow you to have 100% control over each individual design. Furthermore, its customization options are limited compared to what Wix offers, and its templates are not particularly optimized for mobile users.

Wix, on the other hand, is a service dedicated to providing users with the best website builder you can find. They have one of the easiest editors you’ll find; it utilizes a drag-and-drop editor so virtually everyone can pick it up and create a digital space of their own with a little practice. Its website builder offers many categories for templates and other elements for a website. No matter what niche your site fills (be it restaurants, fashion or anything else), a template is ready to go on Wix.

Furthermore, Wix gives you access to plenty of interesting animations to spice up the visuals of your site. Additional design options and customization features allow you to truly maximize the personality of your website and help your brand stick out from the crowd. Its website builder is also designed to optimize your site layout for mobile users: a big source of traffic and revenue in this day and age.

This being said, Wix does have a few downsides. Once the website goes live, the template cannot be switched. Additionally, its free option, which is filled with robust options, is also inundated with advertisements that can be annoying.

So which is better if you’re looking for a website builder, GoDaddy or Wix? The truth largely depends on your circumstances. For instance, if you’re already planning on using GoDaddy for your hosting provider, you might be able to save some time and money by using their website builder, particularly if you don’t care about the customization that much.

But others might prefer Wix due to its wide range of personalization options and mobile visitor optimization. All in all, both builders have benefits and drawbacks; below, you’ll find a dedicated breakdown of each builder and who we’d recommend them to. 

GoDaddy’s Website Builder

Let’s check out GoDaddy in a little more detail. Their site builder is, by far, more basic than the one Wix offers. This isn’t too surprising, considering GoDaddy offers a wider variety of services and provides website building functionality mostly as an extra bonus.

Its basic site builder gives you several pre-made content blocks. You can place these blocks wherever you like, and you can determine the order of the blocks on the page.

Which Website Builder is Better? A Comparison Between GoDaddy and Wix

Tools and Third-Party Integration

It does provide you with several blogging and marketing tools. These are fairly simplistic, but they’re great starter tools if you’re using a website builder for the first time. More impressively, GoDaddy provides an e-commerce tool that you can use to set up an online shop. In fact, e-commerce is the one area where GoDaddy beats Wix easily. It comes with several e-commerce functionalities like social media selling, digital and physical product comparisons, automatic tax calculation, and more. GoDaddy also allows you to sync your product catalog with up to three marketplaces, like eBay or Amazon.

It also provides you with additional online business-building benefits, like the ability to create restaurant menus, book appointments for clients, embed photo galleries or PDFs, or make contact forms.

It does integrate with a variety of third-party platforms, like Google AdSense. Ultimately, however, its third-party platform integration is fairly limited. Its marketing features or SEO tools are also rather limited, particularly compared to its main competition.

Themes and Templates

The simplistic themes offered cannot be edited very much, either. This aspect of GoDaddy’s site builder is fairly disappointing. The one area where GoDaddy shines above Wix here is that limited themes can be swapped without losing content, at the touch of a button.

Which Website Builder is Better? A Comparison Between GoDaddy and Wix

Ease of Use

The GoDaddy website editor is extremely user-friendly and intuitive. It’s not very flexible or creative, but everything is arranged in a vertical layout that’s easy to understand. It provides you with a blogging app just like Wix does for actually writing content. But for whatever reason, you aren’t able to format it very well and you don’t have the ability to tag your posts. This is pretty bad for search engine optimization (SEO) or interlinking your content.


In the end, GoDaddy’s website builder is fairly simplistic and better designed for those who aren’t going to be looking for anything extremely in-depth or technically complex. It sounds like a positive on the surface, but it’s incredibly limiting once you learn the ropes of website building. It’s most appealing for those who have absolutely zero experience building a website and want to make as few decisions as possible.

But as soon as you want to increase your online efforts or really distinguish yourself in the digital marketplace, you’ll find that GoDaddy doesn’t allow you to reach your potential.

Wix’s Website Builder

It’s no surprise that Wix has an incredibly well-developed website builder in most respects, as it’s their primary feature. They provide you with a drag-and-drop editor, allowing you to place most of the elements of your website almost anywhere on a grid. This gives you a lot more flexibility than GoDaddy’s editor.

They also allow you to change the colors and background images for your site pages and allow you to pick from more than a hundred fonts. Even better, paying for one of the aforementioned plans will give you the option to upload your own custom fonts. So Wix is potentially a great choice for digital artists that want to distinguish themselves with their website’s design. They also allow you to add features like media galleries, animations and scroll effects, or host videos.

Which Website Builder is Better? A Comparison Between GoDaddy and Wix

Tools and Third-Party

Furthermore, Wix uses another artificial intelligence (AI) tool we haven’t mentioned yet: Wix ADI, or Artificial Design Intelligence. This allows you to essentially bootstrap a website from scratch using automated processes. It’s a great tool if you don’t know where to start when building your website but are more comfortable with shaping or editing it into the correct look once you have a basic template filled out.

It also provides you with lots of features to use in conjunction with its quality editor. For instance, email marketing, member login interfaces, social tools, and analytics tools are all included with both its free plans and paid plans. When it comes to third-party app integration, Wix is superior here as well. Forums, events, stores, forms, and analytics integration are just a small sample of what you can add to your Wix site.


What about templates? Wix has 17 primary template categories with more than 500 individual templates in total. When you consider the drag-and-drop editing features included in one of their website plans, you have excellent customization options and the ability to personalize your site to your liking. They also provide mobile-focused versions of every template, though you have to customize these separately. Still, it’s a great addition given that lots of internet traffic come from mobile users these days.

The big downside that we mentioned before is that Wix doesn’t allow you to transfer content to a new template. This is difficult if you end up changing your mind about a template after you’ve already put a lot of work into your site. You’ll have to build a new site from scratch whenever you want to swap templates.

Which Website Builder is Better? A Comparison Between GoDaddy and Wix

E-Commerce and Other Tools

Like GoDaddy, Wix also has a number of e-commerce features, like appointment scheduling, social media selling and automatic tax calculation. They also have a few unique tricks up their sleeve; they let you sell subscription plans for both services and products. It also gives you a better series of product page layouts than GoDaddy, which isn’t surprising given its greater template variety in the first place.

Posting content is also a little better with Wix. It uses the same blog writing app that GoDaddy does, but it lets you add tags to your content and offer many more layout options for your posts. Thus, Wix seems to be an immediate better choice if blogging is your primary concern.

In keeping with the general theme we’re seeing, Wix provides more marketing and SEO tools. This is both due to tools inherent in the Wix platform and because of the greater variety of third-party apps that can be integrated with its sites. As an example, it offers an AI tool called Wix SEO Wiz. This automatically asks you some questions about your website and comes up with a personalized SEO strategy you can use.

Integrating your site with Facebook, Instagram, and similar social media networks is a big marketing boost by itself. Then, you can combine these functions with third-party analytics apps like Hootsuite. Wix Chat is another great app you can use to talk to your customers or provide immediate support. This all being said, there are website builders that provide better marketing functions than Wix. But it’s certainly better than GoDaddy. 

Ease of Use

Keep in mind that all the features we’re describing above are advantageous only if you actually want to put in the effort to build the best website you can. While the added freedom might be thought of as a bonus, it could be a bad choice if you don’t like making lots of decisions or are uncomfortable with the idea of making a mistake. You can very easily move things and the wrong location, and there’s no denying that Wix’s editor and features take a lot longer to learn than the ones offered by GoDaddy.


Wix is a much more sophisticated website builder through and through. It comes with many more features, including a more customizable and in-depth editor and building interface, though it will take a little longer for beginners to get the hang of things. Still, their value can’t be denied, especially when you consider how many SEO and marketing features are included with their plans. The sheer variety of templates and personalization options available make them a great choice for those looking to build memorable online locations for their visitors or customers.


The last thing to consider for both builders is pricing.

GoDaddy has a pretty streamlined pricing scheme. It offers a free option that we mentioned above, but its paid plans begin at $10 per month and goes up to $20 per month. You can add additional e-commerce functions for $5 more. The big differences between these plans are features like SEO tools, caps on marketing emails per month, and added services like appointment reminders. You get most of GoDaddy’s main features from the $10 or $20 option.

Wix, on the other hand, is a bit more complicated when it comes to pricing. It has four paid plans in addition to their free option; these paid plans cost $13, $17, $22, and $39 per month. The cheapest of the options only gives you two gigabytes of bandwidth and a measly three gigabytes of storage. However, all of its paid options allow you to remove Wix ads, and they come with free domains for one year. The higher options give you unlimited bandwidth and much better storage capacities in addition to integrated apps that boost your website functionality, give you more features like an events calendar or create a free professional logo. You also get Ad Vouchers you can use to get a jumpstart on your marketing.

Ultimately, GoDaddy is a bit more affordable and is even more competitive in the pricing arena compared to many other popular website builders. It also has a slight advantage over Wix in an ironic twist—because it doesn’t offer as many third-party apps, you won’t have to consider these in your monthly billing cycles. With Wix, you might want to add lots of third-party apps, but your total cost every month will go up more so than you think. However, Wix gives you a free domain name right off the bat, while GoDaddy requires you to pay for a domain name from the start.


So which pricing scheme is better? GoDaddy is a little more affordable, but this is also because they offer fewer features in the first place. Those looking for affordable website options will no doubt find GoDaddy pricing plans agreeable. Wix can be affordable if you are careful about what third-party apps you choose to include in your monthly subscriptions.

Final Verdict: Which is better: GoDaddy or Wix?

We still think it depends on what you’re looking for, but Wix is a better website builder when you consider the long term. Sure, if you have no website building experience, GoDaddy might be a more attractive option given their slightly lower prices and their simplistic user interface. Fewer options mean fewer decisions to make as a creator, which can be tempting for those who don’t have lots of confidence in their own creative abilities.

But Wix is far superior in terms of personalization options and actual functionality. Never mind that it lets you customize your website to a much greater extent; it lets you integrate your site with lots of critical third-party apps you might need for your business. Even if you don’t have a lot of experience now, chances are you’ll build up that experience over time and be able to put it to better use using a Wix website as opposed to GoDaddy’s platform.

The good news is that both website builders have free options, so you don’t have to take our word for all this. Try both of them out and see which one best fits your needs!

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