Web Stories by Google is a new addition to the Google AMP suite of mobile-focused content delivery frameworks. It lets users create content in the “stories” format for the web, with visual content that is tappable, and focused on mobile users. Web Stories brings the stories content format from social media apps like Snapchat and Instagram to the web.
Web Stories by Google also features multiple resources to help creation, including multiple editors, and a WordPress plugin.
Who made it?
Web Stories is a Google product and a part of Google’s AMP framework. AMP is a set of tools from Google designed to help create mobile-focused and optimized content.
Who is it for?
Web Stories by Google is for users and organizations that are looking for a new means of web content delivery for mobile users. It aims to drive engagement for mobile users by changing the format from regular wall-of-text, to interactive and visual content that can be easily accessed and navigated on mobile platforms. It can be used for news content, products, as well as advertising, and more.
- Creation & Design — A host of different editors to help create Stories content
- CMS & Platforms — Plugins for CMS like WordPress, and integration with other platforms
- Service Providers — Easy integration for additional toolkits like WompMobile
- Developer Tools — A wide range of tools to help with development, deployment, and insights
What does it cost?
Web Stories by Google is completely free to use, just like the other Google AMP tools. The WordPress plugin is also available for free on the WordPress Plugin Store. Google requests that you contribute to the project by reporting issues, or helping with development.
What are the makers saying?
“Web Stories provide content publishers with a mobile-focused format for delivering news and information as visually rich, tap-through stories. Web Stories offers a robust set of advertising opportunities for advertisers and publishers to reach a unique audience on the web with immersive experiences.” Web Stories by Google
What are people saying?
“As a source for breaking news and information, Web Stories allow us to showcase our quality journalism when there are multiple elements we want to bring together. Combining reporting, photography, videos and motion graphics, this gives readers a more visual entry point when they are searching for our coverage.” Greg Manifold, Design Director of The Washington Post
Technology and Entertainment Writer and Editor.