Amazon has become the top eCommerce platform in the world.
More than 197 million people worldwide visit the Amazon website per month. Amazon also controls about 50% of the eCommerce market share, and somewhere along the line, they started Fulfillment By Amazon (FBA) which is a service that lets entrepreneurs sell their products on the Amazon marketplace.
While there are a lot of services and tools available for Amazon sellers, Jungle Scout — a product research tool — caught my attention.
Jungle Scout has helped me and my clients build successful online stores. So, whether you’re a pro or an amateur to the Amazon marketplace, I believe that it can help you too. If you’ve got any doubts, I’ll discuss what you need to know about Jungle Scout so you can find profitable product opportunities and crush sales.
Jungle Scout Overview
Jungle Scout is a tool that helps you browse through a long list of Amazon’s products. It lets you identify which items have high demand or are deemed profitable for your FBA business.
Rather than doing the research yourself, it screens thousands of products. You can filter them based on the number of reviews and product rankings. Furthermore, it can determine projected sales, check keywords, and monitor competitors.
The best part? It does all these and more through a single easy-to-use dashboard.
Overall, Jungle Scout is perfect for sellers who are looking to import products, resell, and customize merchandise through private labels.
Why Do You Need Jungle Scout?
Let’s take a look at the benefits…
Millions of people sign up to buy products from Amazon every day; however, there’s a lot of competition. Only a small number of sellers are able to build a successful business on Amazon. Entrepreneurs that want to stand a chance must find their space in the midst of the crowd.
When I started my FBA account, I relied on my gut feeling to choose the products to sell, and guess what? I ended up marketing junk. Chances are, you will meet the same fate by following this approach. No matter how intelligent you are, none of your products will be profitable unless you hit the ground running with a product like Jungle Scout.
What Does Jungle Scout Do?
Jungle Scout will help you perform multiple tasks so you can make informed decisions and pick which products to sell. I constantly use it to track the performance of products that pique my interest through measuring their sales, reviews, and ratings.
I also use it as a product monitoring tool to track my competitors’ progress and keep up with their pace.
How Do You Use Jungle Scout?
Jungle Scout’s capabilities include finding profitable products, estimating sales and handling the competition so your business will succeed. If you need an explanation, here’s what you need to know.
1. Finding Products
Amazon has millions of sellers so the platform is a fiercely competitive space. To stand a chance, you need to choose products that are not sold by hundreds of other sellers.
For instance, coffee connoisseurs may want to offer coffee beans. However, there are over 6,000 coffee products on Amazon so it’s difficult to succeed in this niche.
This is one of the major reasons why sellers need to use Jungle Scout. It’s so easy for entrepreneurs to fall for trends and sell popular products with high sales numbers. However, they may be oblivious to the difficulties of competing in this space.
2. Sales Estimator
Jungle Scout has an Estimator Tool that determines estimated profits.
I recommend using it to check average monthly sales numbers across various product categories. This way, you can predict product launch profits and competitor sales.
3. Handling the Competition
Jungle Scout will help you find a unique edge that will set you apart from the competition.
A common mistake I’ve observed is the ‘me too’ approach. This is characterized as selling the same product, but having a different label. It often leads to a pricing battle with your competitors which is unsustainable in the long-run.
Jungle Scout Web Application Vs. Chrome Extension
The Jungle Scout web application is not a substitute for its chrome extension. Instead, these tools work together to fulfill different needs.
As we’ve discussed, The web application filters products based on criteria like price, category, sales volume among many others.
Plans and Pricing
The web application has three pricing bundles: Jungle Scout, Jungle Scout Extension, and Extension.
Here’s a comparison of the different features of the basic and premium plan:
Jungle Scout Product Database
Jungle Scout has a massive product database with over 70 million products. Users can easily discover new products and filter results based on search criteria.
For example, you can find products priced around $700 with a 5-star rating. You can even use the custom filter to discover products based on revenue, projected sales, and expected profits.
The product database lets me find top products with high demand and readily available suppliers. Furthermore, I can track my sales prospects and leverage Amazon trends to boost sales.
Jungle Scout FBA Calculation Tool
Jungle Scout’s FBA calculation tool determines overhead costs and other Amazon fees so you can make the right investments. It also allows me to manage the cost of every product and export these results on a spreadsheet.
Jungle Scout Product Tracker
The Jungle Scout product tracker identifies products with massive profit potential and evaluates them based on different parameters like pricing, rankings, inventory and product performance.
As an advocate of clean and accurate data, I’m a big fan of the data analytics dashboard. Not only does it generate meaningful charts, but it also lets me draw insights for every product based on different time periods. This way, I can make bolder business decisions.
The Jungle Scout product tracker works seamlessly with the product database tool. Just pick the products that you want and track it directly from the database.
Jungle Scout Opportunity Finder
How to find a lucrative niche? The Jungle Scout Opportunity Finder helps me find profitable niches. It leverages insights from Amazon trends or frequently searched products.
Rather than spending a lot of time conducting your own research, consider using their data analytics capabilities to find meaningful data on product performance over time.
This tool also calculates a niche score or a niche product’s potential opportunity.
There’s a scale of 1 to 10 — 1 implies products to avoid like the plague, whereas a score of 10 indicates the holy grail of products. The score is based on the supply and demand of the products, existing competition and the quality of products.
Jungle Scout Supplier Database
Once you’ve done your research, it’s time to identify suppliers. Fortunately, Jungle Scout has a comprehensive database of verified suppliers that can deliver products from anywhere in the world.
To find the right suppliers, browse through their previous transactions and volumes of confirmed shipments. Next, save them to a supplier’s list and compare their sales, invoices, samples, and quotations. Afterward, you can access their contact information and get in touch with them.
When you’ve fulfilled the purchase orders, use the dashboard to monitor all your transactions.
Amazon sellers use a ‘Match score’ to find the most product suppliers on Amazon. If you have the Amazon identification number, you can also find a specific product supplier.
Jungle Scout Keyword Research Tool
This tool has a built-in keyword research tool that you can use to determine high-converting keywords that will boost your visibility in the marketplace. There’s no need to invest your money on third-party keyword apps to get Amazon’s top-performing search terms.
What sets this tool apart, is that you can determine the most ideal keywords on different geographic locations like the US. It also has keyword analytics features that determine performance of relevant search terms over time and cost-per-click. These insights are used to improve my sales strategy and PPC campaigns.
Moreover, this tool can gather information related to your competitors. You can find the keywords that they use and utilize them to your advantage.
Jungle Scout Product Launcher
The Product Launcher lets you leverage personalization tools. Use it to create templates for personalized messages, thereby improving your overall engagement and customer reviews.
Rather than sending a different email to every, you can send automated order confirmations, shipping updates, and delivery notices.
Jungle Scout Sales Analytics
The sales analytics tool curates past and present data based on the number of sales, revenue, profit margins, and ROI. It’s best for drawing comparisons of different products.
Jungle Scout Inventory Manager
The Inventory Manager can calculate your inventory needs. You can accurately predict the amount of stock that you should order and the best time to reorder. This way, you can drastically reduce inventory storage fees and avoid fees related to returning or disposing of FBA inventory.
The inventory manager also organizes inventory data so you can draw insights related to projected sales and average profit per unit.
Jungle Scout Product Alerts
Jungle Scout Alerts will send notifications on shifting market trends so you can make smart business decisions.
You can set notifications based on parameters such as price, rankings, ratings, and product titles. For example, by monitoring product ratings you can limit your inventory and save a lot of money.
Jungle Scout Pros and Cons
- Clean and easy-to-use interface
- A database of over 70 million Amazon products
- Near-perfect customer service
- Massive product database
- Relatively accurate estimations and projections
- Easy-to-follow user guide
- No free trial, but there is a 14-day money-back guarantee
- Limited features on its extension
Aside from the features we’ve mentioned, here are some free resources included with any Jungle Scout plan:
Listing Grader – This tool rates your Amazon listing based on the product title, description, images, features, number of reviews and product rating.
Ebooks – Amazon offers helpful ebooks which include the FBA guide, the sourcing bible among many other resources. These books will help sellers find profitable niches, promising products, and tips for optimizing their FBA business.
Webinar – Jungle Scout’s YouTube channel features webinars to help you use the tool to its fullest potential.
Podcasts – Jungle Scout’s podcast titled ‘The Win Rich’ features new sellers and existing FBA entrepreneurs that can pitch their ideas and get a chance to win $10,000.
Other Resources – Sellers have access to a library of resources that includes case studies, tips, blogs, newsletters, and guides.
Wrapping it up
Selling on Amazon is quite rewarding, but it requires a lot of work.
Fortunately, Jungle Scout can help you make the most out of your eCommerce business with minimum stress. It minimizes the chances of bad investments and unsold stock.
Of course, it won’t miraculously change your FBA business. However, if you know what you’re looking for, then you can easily succeed.
I consider myself a polymath, which reflects in my work. I excel at inbound marketing, tech, and business, and I have a rich experience of working with renowned digital marketing agencies.