Over the years, email has come to be at the center of our communication. Now more so than ever, with remote work becoming the norm, email is becoming the de facto mode of contact for all sorts of purposes, professional and personal both.

The problem is, your email inbox can have all sorts of annoyances. These issues include organization woes, distractions in the mailbox that don’t let one focus on important emails, and reduced productivity.

The conclusion is that email as we know it, is broken. That is where HEY Email comes in.

What is it?

HEY is a brand new email service that promises to be a complete reinvention of email.

It is a simplified email client that gives you more control over your email and lets you prioritize and organize it. Users can screen emails as they come. HEY can then sort it by priority based on your choice. The highlight is the clean separation of emails into The Imbox for the crucial email, The Feed for newsletters and such, and The Paper Trail for the receipts and other similar emails. 

HEY also makes it easy to circle back and reply to email conversations that you earmark for later with the Reply Later feature.

There are a host of other features as well. You can easily find attachments, tune out of email threads, and control your notifications on a case-by-case basis. 

Who made it?

HEY comes from an expert team of developers that are no strangers to shaking things up. It is a product of Basecamp, a very highly-rated management platform.

The two figureheads that conceptualized the idea behind HEY are Basecamp co-founders, Jason Fried, and David Heinemeier Hansson. David is the creator of the widely-used web development framework, Ruby on Rails. HEY is currently open for signups, with an ad-free premium experience.

Who is it for?

HEY email is for anybody that wants their email designed to ensure the maximum possible productivity, with the least amount of distractions. The developers behind HEY have designed it to be an excellent option for any individual or organization that wants to switch up from basic email services to make their communication more efficient.

HEY offers a ton of functionality over conventional email clients. The team behind the service is marketing it as a replacement for such clients. Ranging from users who have privacy concerns with their current email service to first-time users looking to start with a premium email service, HEY has something to offer for everybody.

Key features 

  • Email sorting on arrival — Easily sort email into one of the three categories by priority
  • The Imbox — A minimal, no-distractions primary email inbox
  • Email Screener — Tuck away unnecessary emails with The Screener
  • Rename email subjects — Assign your own subjects to emails to help yourself keep track
  • Better file handling — Find files easily, and send huge attachments natively
  • Unfollow email threads — Reduce the clutter in your emails with the option to leave long email chains
  • Block email trackers — Add an extra layer of privacy with automatic email tracker blocking
  • Merge email threads — Organize multiple emails about the same topic into a single thread
  • Zero ads and improved privacy — Enjoy a clean advertisements-free look with an increased focus on privacy

What does it cost?

Sign up with a free 14-day trial, no credit card required.

What are the makers saying?

“Email deserves a dust off. A renovation. Modernized for the way we email today.

With HEY, we’ve done just that. It’s a redo, a rethink, a simplified, potent reintroduction of email. A fresh start, the way it should be.

HEY is our love letter to email, and we’re sending it to you on the Web, Mac, Windows, Linux, iOS, and Android.” HEY

What are people saying? 

“Finally got my hey.com invite. Five minutes into using it and I’m ready to move completely off Gmail and iCloud. Yet another great example of how small tech can indeed out-innovate big tech. Well done @basecamp @dhh @jasonfried!” Jason Turan, VP, Data Science & Engineering at Healthcare Bluebook

Take a look at HEY email, now.

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