When it comes to analyzing your business’s website or app, there are several tools available to you. Every tool has its benefits and things that make it stand out. Here you will get to learn about seven of the best analytics tools for business owners to use.
The Benefit of Analytics Tools
Analytics tools can help business owners improve their marketing plans and grow their businesses. Not every marketing plan is perfect, and without proper analytics, business owners are unable to properly assess their success.
However, when users use proper analytics tools like the options below, they will be able to see what is working and what is not.
After using the analytics tool of your choice, you will be able to see information that will help you see what things are working.
What is your bounce rate, where are your customers coming from, and what is your customer retention rate? Answering these questions with analytics tools will help your business grow.
1. Google Analytics
We cannot start a discussion of the best analytics tools without first looking at Google Analytics. It is far and away the market leader in the web analytics space.
Used by over 30 million websites, Google Analytics is completely free to use. However, it is important to note that data sampling will occur at high volumes unless the user pays for Google 360.
For those of you that do not know, Google Analytics is a traffic analytics tool. This means that it tracks traffic, bounce rates, and real-time visitor count. Additionally, it analyzes website traffic and goal conversions.
2. Adobe Analytics
Another one of the best analytics tools is Adobe Analytics. This is a tool that provides traffic analytics and has a multichannel data collection tool from Adobe.
Adobe Analytics is an enterprise alternative to Google Analytics. It is a specialist tool that offers multichannel data collection spanning web, voice, over the top, and the Internet of Things.
Moreover, the focus of this tool is on machine learning and predictive algorithms for advanced insights.
The price of adobe analytics is available on request.
HubSpot is a marketing platform and sales analytics tool that can be used to measure traffic and manage leads. Additionally, it provides email automation and conversion rate optimization.
HubSpot is not used by as many people as many other analytics tools, but it is still a good option. It has a lot of functionality that allows users to get the analysis they need.
Landing page creation, social media tracking, email performance measurement, and lead nurturing are all tracked by HubSpot. Users can then use this data to adjust their marketing campaigns.
HubSpot charges $40 a month to subscribers.
4. Baidu Analytics
Business owners that are based in China will not always want to use the same analytics tools that are used by Western business owners. Instead, they will prefer to use tools that cater to people in those regions.
Baidu Analytics is a traffic analytics tool from the Chinese search engine Baidu. It is used to record website visitors, traffic sources, and conversions.
Additionally, it provides standard traffic analytics data, integrates with Baidu’s PPC platform to provide ad performance metrics, and shows organic search keyword data directly from Baidu’s search engine.
This analytics tool is completely free to use.
Mixpanel is another one of the analytics tools that can be used by business owners to improve their business platform. It is best used for tracking customer behavior and KPIs across websites and mobile apps.
Unlike other traffic analytics tools, Mixpanel is designed to help SaaS and website owners get real-time data insights into how people are engaging with their product.
This tool is completely free to use for up to 100,000 monthly tracked users. However, after that point, business owners will need to purchase improved plans.
The improved plan starts at $25 a month. It comes with all of the free features along with unlimited saved reports, data modeling, impact reports with causal inference, Group Analytics and Data Pipelines add ons, and excellent email support.
Matomo is a free and open-source traffic analytics tool for all business owners to use. It measures website traffic and user behavior.
Matomo is marketed as a privacy-focused free analytics platform. Matomo can be self-hosted on your own servers or it can be installed through WordPress. Users can also purchase a cloud account if they prefer to proceed that way.
This analytics tool is completely free for self-hosted users. However, users that want to get access to more advanced features will need to pay 29 euros a month.
The last of the analytics tools that we will be looking at today is Statcounter. Statcounter is a web traffic analytics tool that is used to track website traffic, sessions, page views, and real-time visitors.
Furthermore, data points on the latest 500 page views are available for free. However, users can upgrade to a premium account to get more data. That includes landing page analysis and paid traffic tracking.
Premium plans can be had for just $9 a month.
All of the seven analytics tools are good options for various business owners. It is up to you to determine which one is best for you.
If you are uncertain, it would not hurt to start by using Google Analytics. It is a reliable option that is free and easy to use. As a result, you can get used to its features before you try to branch off into other options.
Additionally, users need to be aware that some options might not be available to them depending on where they live. Notably, Baidu Analytics is only usable by people that live in China.
As a result, it is encouraged that all users do research so that they can pick the analytics tools that are best suited to their situation.
Residing in Ontario, Canada, Alex is a full time freelance writer. He’s been in the business for 4 years and is an SEO and WordPress expert.