Search Engine Optimization, or SEO, is the key to having a successful web-based property. Whether it’s a website, blog, a business, or even a personal account, to grow and get noticed on the internet, SEO is crucial. SEO is also ever-changing, so keeping an eye on the latest SEO tools is an advantage for marketers. Here are our picks for the 5 new SEO tools for marketers.

1. Shortlist Metrics

5 New SEO Tools for Marketers

Shortlist Metrics is an SEO tool that helps manage agency scale link building. The tool helps build clean backlinks and brings in all the important SEO metrics to you. It comes with a nifty dashboard that shows all the SEO metrics in one place, and lets you manage multiple link-building campaigns.

Key Features

  • Link Building Database — Access a database of websites in hundreds of niches and sub-niches, with filtering options
  • Link Quality Metrics — All SEO metrics, including numbers, flows, ratios and DA, enhanced with Moz and Majestic data via API
  • Data Exporting — Easily export results to outreach software, or in a CSV file, and track with CRM
  • Categories — Rank websites into Standard, Premium, and Platinum based on ratings

What Are The Makers Saying?

“We were spending hours evaluating thousands of websites for various SEO scores and needed a better solution. So, we created Shortlist Metrics.”

Pricing

  • Free — $0, 200 website searches
  • Pro — $19 per month, 1,000 website searches
  • Plus — $49 per month, 5,000 website searches

Get Shortlist Metrics on the official Shortlist website, now.

2. Sitechecker

5 New SEO Tools for Marketers

Sitechecker is a complete SEO toolkit equipped with all the necessary tools needed to analyze the SEO performance of a website, giving you a ton of metrics and suggestions about the SEO performance of your website.

Key Features

  • Dashboard — A very detailed landing space with all the key aspects and metrics broken down
  • Site Audit — Get key SEO data on any website with its URL
  • Site Monitoring — Monitor the changes in a site with active tracking of issues and improvements
  • Rank and Backlink Trackers — Check site ranks and ranking changes in real-time, as well as the backlinks on the site
  • On-page Tracker — Check on-site SEO like speed, links, images and vulnerabilities

What Are The Makers Saying?

“On-Page SEO Checker is like a checklist to audit and improve any landing page. It contains some checks that our competitors do not have. Site Monitoring is like a watchdog for your website.”

Pricing

  • Lite — $9 per month, 1 website, 500 URLs, 50 keywords and 1000 backlinks
  • Startup — $29 per month, 5 websites, 5,000 URLs, 500 keywords and 5,000 backlinks
  • Growing — $69 per month, 10 websites, 50,000 URLs, 1,000 keywords and 10,000 backlinks

Get Sitechecker on the official Sitechecker website, now.

3. Nightwatch

5 New SEO Tools for Marketers

Nightwatch is an SEO tool that centres around rank tracking. It claims to be the most accurate global and local rank tracker on the market. It gives in-depth insights into website rankings, and options to export visually pleasing and professional-looking rank data reports.

Key Features

  • Rank Tracker — Get detailed local rank tracking for any location, as well as global rank tracking, with accurate monitoring and tracking, and SEO data aggregation
  • Backlink Monitor — Actively monitor and understand backlinks, with automatic discovery, segmentation, and a nifty control panel
  • Site Audit — Quickly monitor and optimize your on-page SEO performance
  • Reporting — Build beautiful, easy-to-interpret white-labelled reports using the SEO reporting tool, with automated delivery

What Are The Makers Saying?

“We aim to bring innovation to the SEO world, and I’m very excited to see the product being developed to reflect the new needs of understanding organic growth.”

Pricing

  • Starter — $24 per month, 500 daily keywords, 5,000 backlinks, 50 websites
  • Optimize — $59 per month, 1,000 daily keywords, 50,000 backlinks, 200 websites, 10,000 audit pages, Google Analytics and Search Console integration, 15 reports, and API access
  • Agency — $221 per month, 5,000 daily keywords, 200,000 backlinks, 1.000 websites, 50,000 audit pages, unlimited reports, and unlimited user seats

You can try Nightwatch plans for free, with no credit card required during the trial.

Get Nightwatch on the official Nightwatch website, now.

4. Visably

5 New SEO Tools for Marketers

Visably is a search marketing strategy tool that measures your brand visibility in search and helps improve it. It’s designed to help to increase the likelihood of people finding your brand in search. 

Key Features

  • Brand Listening — Measure your customer touchpoints on the first page of search, and identify blind spots
  • List-Building — Make lists by classifying organic results by common marketing channels, eCommerce opportunities and more
  • Measurement & Reporting — Measure organic visibility, customer clicks, the equivalent CPC value of organic brand coverage, and create reports

What Are The Makers Saying?

“Visably unveils the structural makeup of any SERP so you can develop search engine visibility strategies that save money and win high-value organic results.”

Pricing

Visably is currently available for free in beta, with limited free accounts left. Visably PRO is coming in January 2021 and will be a premium version with more features.

Get Visably on the official Visably website, now.

5. Link Whisper

5 New SEO Tools for Marketers

Link Whisper is a WordPress plugin that helps speed up internal linking on your website to improve your search engine ranking. It comes with a bunch of features to manage and improve the internal linking of your website.

Key Features

What Are The Makers Saying?

“Our primary goal with Link Whisper truly is to help bloggers, website builders, or any WordPress website concerned with search engine optimization the ability to quickly build high-quality internal links.”

Pricing

Get Link Whisper on the official Link Whisper website, now.

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