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14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

6. Clever Reach

Best For: Regular Newsletters

Clever Reach has made sending newsletter updates quick and easy!

Clever Reach has worked hard to keep email marketing simple, and they live by their motto “email marketing made easy.” With Clever Reach, you and your team can successfully design and send weekly or monthly newsletters to your audience.

With a free account you can manage up to 250 recipients and send 1,000 emails per month. You can also try any paid plan free for 30 days. With a paid plan, you can fully customize and automate your email sending so your subscribers are getting your emails at the right time.

All of the paid subscriptions allow for unlimited users, and unlimited contact lists. That mean everyone on your team will be able to work together without confusion, and you can separate subscribers into specific categories.

Pricing:

PlanCostRecipientsEmails
LiteFree2501,000/Month
Flat RateStarts at $30/MonthUp To 300,000Unlimited
High VolumeStarts at $300/MonthUnlimited300,000+
PrepaidStarts at $19.95UnlimitedStarts at 1,000
Monthly PrepaidStarts at $15.95/MonthUnlimited1,000/Month

Key Features

  • Automate Multi-Level Email Campaigns
  • GDPR-compliant Email Marketing
  • Responsive Designer Newsletter Templates
  • Individually Determine The Send Times
  • Plan & Send Reminder Emails For Appointments or Birthdays

Our Overall Grade:

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

Have you started building your email list yet? This might come as a surprise, but email is still one of the proven ways to reach people and turn them into your paying customers.

This 2019 report about email marketing reported an average ROI for email marketing of 42:1. That means for every dollar spent on email marketing, the average company earned $42 in return. If you ask us, that sounds like a great investment!

Having a list of email addresses gives you the assurance of still being able to reach people as trends change. Your business can still reach customers even if everyone suddenly decides to stop using Facebook or Instagram. No matter what happens, if you have an email list you will be able to connect with customers.

Where some businesses run into trouble is when email lists become difficult to manage and very expensive. A bigger email list can easily cost over $1,000 per month.

There are a lot of great resources to help manage, design, and schedule emails. They all offer different features and a range of pricing options. Our team has reviewed 40 different email list managers, and narrowed it down to the best ones.

Here we’ll share the 20 best email list tools of 2020 and how each one meets your unique business needs.

1. SendInBlue

Best For: Transactional Emails

The best feature of SendInBlue is that you can have unlimited contacts for free. While most email list costs are determined by the number of subscribers you have, SendInBlue charges for the number of emails you send.

We found that this is perfect if you aren’t sending mass emails but still have an extensive contact list.

This is the perfect option if you’re sending transactional emails such as receipts, customer support emails, or opt-in confirmations, which aren’t sent as regularly as a weekly newsletter.

If you need to send more than 300 emails per day, you can upgrade to 40,000 or more per month with no daily sending limits.

Some features like Facebook ads and sending time optimization require you to upgrade to a Premium Plan, but the prices for SendInBlue are very reasonable.

Pricing:

Free – 300 emails per day
Lite – $25/Month for 40,000 emails
Essential – $39/Month for 60,000 emails
Premium – $66/Month for 120,000 emails
Premium+ – $173/Month for 350,000 emails

Comparison Of SendInBlue Features

FeaturesFree PlanLite PlanEssential PlanPremium Plan
Email Template LibraryYesYesYesYes
SMS MarketingYesYesYesYes
A/B testingNoNoYesYes
Send Time OptimizationNoNoNoYes
No Daily Sending LimitNoYesYesYes
Landing Page BuilderNoNoNoYes
Visitor Page TrackingYesYesYesYes
Advanced Open & Click StatsNoNoYesYes

Key Features

  • Unlimited Contacts
  • Drag and Drop Email Designer
  • A/B Testing
  • Click Map Reports
  • 70+ Email Templates

Our Overall Grade: A

2. ConvertKit

Best For: Turning visitors into customers

ConvertKit is one of the most popular email marketing tools. As their name would suggest, they are focused on converting people to your brand. That means you can start converting readers into subscribers and subscribers into buyers. They offer a ton of great features designed to grow your business and make more sales. We found ConvertKit to be one of the best free email tools if you’re just getting started.

The free plan includes unlimited landing pages, forms, and email sends to 500 contacts. Plus, when you invite your friends to ConvertKit, you can add 100 contacts for free, up to 1,000.

When your business outgrows the free plan, you can continue to engage your audience with automated emails and custom sales funnels. If you already have an email list built, you can try the Complete Plan for 14 days with no obligation.

Pricing:

Free – Unlimited Sends to 500 Subscribers
Complete Plan – Unlimited Email Sends
1,000 Subscribers – $29/Month
3,000 Subscribers – $49/Month
5,000 Subscribers – $79/Month
10,000 Subscribers – $119/Month
25,000 Subscribers – $199/Month

Key Features

  • 30+ Landing Page Templates
  • ConvertKit Community
  • Unsplash Integration
  • Custom Forms and CTAs
  • Mobile Responsive Email Templates

Our Overall Grade: A+

3. Omnisend

Best for: ecommerce

Omnisend is an email marketing platform that extends past just sending emails. Omnisend offers features and automation designed specifically for your e-commerce store.

Most of the features that make Omnisend unique aren’t included in their free plan, but they offer 15,000 emails per month. That’s a great value compared to SendInBlue, and MailChimp. If you decide to upgrade your plan, you’ll get access to SMS messaging, and Facebook integrations. You can also take advantage of custom coupons and spin wheel offers that grow your email list and lead to more product sales.

Omnisend is a great overall choice, and perfect for those who are starting up an eCommerce store.

Pricing:

Free – Send 15,000 emails per month

Number Of ContactsStandard - 12 Emails per ContactPro - 15 Emails per Contact
1,000 $20/Month$99/Month
3,000 $60/Month$120/Month
5,000 $60/Month$120/Month
10,000 $102/Month$210/Month
25,000 $240/Month$500/Month

Key Features

  • Abandoned Cart Reminder
  • Birthday Messages
  • Order Follow-Up
  • Website Tracking
  • Wheel Of Fortune Popup

Our Overall Grade: A

Get started with Omnisend

4. MailChimp

Best For: Getting Started

MailChimp is one of the most popular email tools around the world. According to their website, they have over 10,000 new sign-ups every day and sent over 3.2 billion automated emails last year. It’s safe to say that a lot of people are trusting MailChimp with their email list needs.

MailChimp is easy to get started with, and they offer good features for free. Where they fall short is when your email list outgrows their free plan limitations.

We have heard of some MailChimp users switching to a different service as their list grows bigger, or if they’re looking for extra features. We found MailChimp to be a great choice for startups, and people who want to begin building an email list, however, it’s not the best option for more established marketers.

With MailChimp, you can have up to 2,000 contacts and send 10,000 emails for free.

Pricing: Get started for free!

Number Of ContactsEssentialsStandardPremium
500$10/Month$15/MonthN/A
2,500$30/Month$50/MonthN/A
5,000$50/Month$75/MonthN/A
10,000$75/Month$99/Month$299/Month
25,000$189/Month$219/Month$449/Month

Key Features

  • 300+ App Integrations
  • Easy Automation Series
  • Ad Builder
  • Customer Surveys
  • Free Custom Domain

Our Overall Grade: A

5. Benchmark

Best For: Designing Custom Emails

Benchmark is an email service that focuses on crafting the perfect emails. They offer an easy drag and drop email designer for beginners, and an easy-to-use code editor that gives you a live preview with every line of code.

The free Benchmark plan offers limited features, but you can send 350 emails to unlimited contacts. You’ll also get access to responsive email templates, surveys, and social media integration for free.

With the paid plan you can send unlimited emails, and your price is based on the number of contacts you have.

Benchmark also offers a cool photo editor so you don’t need a Photoshop expert to add customized images to your emails. With most people having thousands of emails in their inbox, you want yours to look better than the competition.

Pricing:

Free – 350 Monthly Sends to Unlimited Subscribers
Pro Plan – Unlimited Monthly Emails
600–1,000 Subscribers – $22/Month
2,500–3,500 Subscribers – $44/Month
3,500–5,000 Subscribers – $52/Month
7,500–10,000 Subscribers – $82/Month
20,000–25,000 Subscribers – $165/Month

Key Features

  • Click Heatmap Reports
  • Behavior-based Email Follow-up
  • Automate Customer Onboarding
  • Conversion Goal Tracking
  • eCommerce Integrations

Our Overall Grade: A

6. Clever Reach

Best For: Regular Newsletters

Clever Reach has made sending newsletter updates quick and easy!

Clever Reach has worked hard to keep email marketing simple, and they live by their motto “email marketing made easy.” With Clever Reach, you and your team can successfully design and send weekly or monthly newsletters to your audience.

With a free account you can manage up to 250 recipients and send 1,000 emails per month. You can also try any paid plan free for 30 days. With a paid plan, you can fully customize and automate your email sending so your subscribers are getting your emails at the right time.

All of the paid subscriptions allow for unlimited users, and unlimited contact lists. That mean everyone on your team will be able to work together without confusion, and you can separate subscribers into specific categories.

Pricing:

PlanCostRecipientsEmails
LiteFree2501,000/Month
Flat RateStarts at $30/MonthUp To 300,000Unlimited
High VolumeStarts at $300/MonthUnlimited300,000+
PrepaidStarts at $19.95UnlimitedStarts at 1,000
Monthly PrepaidStarts at $15.95/MonthUnlimited1,000/Month

Key Features

  • Automate Multi-Level Email Campaigns
  • GDPR-compliant Email Marketing
  • Responsive Designer Newsletter Templates
  • Individually Determine The Send Times
  • Plan & Send Reminder Emails For Appointments or Birthdays

Our Overall Grade:

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

Have you started building your email list yet? This might come as a surprise, but email is still one of the proven ways to reach people and turn them into your paying customers.

This 2019 report about email marketing reported an average ROI for email marketing of 42:1. That means for every dollar spent on email marketing, the average company earned $42 in return. If you ask us, that sounds like a great investment!

Having a list of email addresses gives you the assurance of still being able to reach people as trends change. Your business can still reach customers even if everyone suddenly decides to stop using Facebook or Instagram. No matter what happens, if you have an email list you will be able to connect with customers.

Where some businesses run into trouble is when email lists become difficult to manage and very expensive. A bigger email list can easily cost over $1,000 per month.

There are a lot of great resources to help manage, design, and schedule emails. They all offer different features and a range of pricing options. Our team has reviewed 40 different email list managers, and narrowed it down to the best ones.

Here we’ll share the 20 best email list tools of 2020 and how each one meets your unique business needs.

1. SendInBlue

Best For: Transactional Emails

The best feature of SendInBlue is that you can have unlimited contacts for free. While most email list costs are determined by the number of subscribers you have, SendInBlue charges for the number of emails you send.

We found that this is perfect if you aren’t sending mass emails but still have an extensive contact list.

This is the perfect option if you’re sending transactional emails such as receipts, customer support emails, or opt-in confirmations, which aren’t sent as regularly as a weekly newsletter.

If you need to send more than 300 emails per day, you can upgrade to 40,000 or more per month with no daily sending limits.

Some features like Facebook ads and sending time optimization require you to upgrade to a Premium Plan, but the prices for SendInBlue are very reasonable.

Pricing:

Free – 300 emails per day
Lite – $25/Month for 40,000 emails
Essential – $39/Month for 60,000 emails
Premium – $66/Month for 120,000 emails
Premium+ – $173/Month for 350,000 emails

Comparison Of SendInBlue Features

FeaturesFree PlanLite PlanEssential PlanPremium Plan
Email Template LibraryYesYesYesYes
SMS MarketingYesYesYesYes
A/B testingNoNoYesYes
Send Time OptimizationNoNoNoYes
No Daily Sending LimitNoYesYesYes
Landing Page BuilderNoNoNoYes
Visitor Page TrackingYesYesYesYes
Advanced Open & Click StatsNoNoYesYes

Key Features

  • Unlimited Contacts
  • Drag and Drop Email Designer
  • A/B Testing
  • Click Map Reports
  • 70+ Email Templates

Our Overall Grade: A

2. ConvertKit

Best For: Turning visitors into customers

ConvertKit is one of the most popular email marketing tools. As their name would suggest, they are focused on converting people to your brand. That means you can start converting readers into subscribers and subscribers into buyers. They offer a ton of great features designed to grow your business and make more sales. We found ConvertKit to be one of the best free email tools if you’re just getting started.

The free plan includes unlimited landing pages, forms, and email sends to 500 contacts. Plus, when you invite your friends to ConvertKit, you can add 100 contacts for free, up to 1,000.

When your business outgrows the free plan, you can continue to engage your audience with automated emails and custom sales funnels. If you already have an email list built, you can try the Complete Plan for 14 days with no obligation.

Pricing:

Free – Unlimited Sends to 500 Subscribers
Complete Plan – Unlimited Email Sends
1,000 Subscribers – $29/Month
3,000 Subscribers – $49/Month
5,000 Subscribers – $79/Month
10,000 Subscribers – $119/Month
25,000 Subscribers – $199/Month

Key Features

  • 30+ Landing Page Templates
  • ConvertKit Community
  • Unsplash Integration
  • Custom Forms and CTAs
  • Mobile Responsive Email Templates

Our Overall Grade: A+

3. Omnisend

Best for: ecommerce

Omnisend is an email marketing platform that extends past just sending emails. Omnisend offers features and automation designed specifically for your e-commerce store.

Most of the features that make Omnisend unique aren’t included in their free plan, but they offer 15,000 emails per month. That’s a great value compared to SendInBlue, and MailChimp. If you decide to upgrade your plan, you’ll get access to SMS messaging, and Facebook integrations. You can also take advantage of custom coupons and spin wheel offers that grow your email list and lead to more product sales.

Omnisend is a great overall choice, and perfect for those who are starting up an eCommerce store.

Pricing:

Free – Send 15,000 emails per month

Number Of ContactsStandard - 12 Emails per ContactPro - 15 Emails per Contact
1,000 $20/Month$99/Month
3,000 $60/Month$120/Month
5,000 $60/Month$120/Month
10,000 $102/Month$210/Month
25,000 $240/Month$500/Month

Key Features

  • Abandoned Cart Reminder
  • Birthday Messages
  • Order Follow-Up
  • Website Tracking
  • Wheel Of Fortune Popup

Our Overall Grade: A

Get started with Omnisend

4. MailChimp

Best For: Getting Started

MailChimp is one of the most popular email tools around the world. According to their website, they have over 10,000 new sign-ups every day and sent over 3.2 billion automated emails last year. It’s safe to say that a lot of people are trusting MailChimp with their email list needs.

MailChimp is easy to get started with, and they offer good features for free. Where they fall short is when your email list outgrows their free plan limitations.

We have heard of some MailChimp users switching to a different service as their list grows bigger, or if they’re looking for extra features. We found MailChimp to be a great choice for startups, and people who want to begin building an email list, however, it’s not the best option for more established marketers.

With MailChimp, you can have up to 2,000 contacts and send 10,000 emails for free.

Pricing: Get started for free!

Number Of ContactsEssentialsStandardPremium
500$10/Month$15/MonthN/A
2,500$30/Month$50/MonthN/A
5,000$50/Month$75/MonthN/A
10,000$75/Month$99/Month$299/Month
25,000$189/Month$219/Month$449/Month

Key Features

  • 300+ App Integrations
  • Easy Automation Series
  • Ad Builder
  • Customer Surveys
  • Free Custom Domain

Our Overall Grade: A

5. Benchmark

Best For: Designing Custom Emails

Benchmark is an email service that focuses on crafting the perfect emails. They offer an easy drag and drop email designer for beginners, and an easy-to-use code editor that gives you a live preview with every line of code.

The free Benchmark plan offers limited features, but you can send 350 emails to unlimited contacts. You’ll also get access to responsive email templates, surveys, and social media integration for free.

With the paid plan you can send unlimited emails, and your price is based on the number of contacts you have.

Benchmark also offers a cool photo editor so you don’t need a Photoshop expert to add customized images to your emails. With most people having thousands of emails in their inbox, you want yours to look better than the competition.

Pricing:

Free – 350 Monthly Sends to Unlimited Subscribers
Pro Plan – Unlimited Monthly Emails
600–1,000 Subscribers – $22/Month
2,500–3,500 Subscribers – $44/Month
3,500–5,000 Subscribers – $52/Month
7,500–10,000 Subscribers – $82/Month
20,000–25,000 Subscribers – $165/Month

Key Features

  • Click Heatmap Reports
  • Behavior-based Email Follow-up
  • Automate Customer Onboarding
  • Conversion Goal Tracking
  • eCommerce Integrations

Our Overall Grade: A

6. Clever Reach

Best For: Regular Newsletters

Clever Reach has made sending newsletter updates quick and easy!

Clever Reach has worked hard to keep email marketing simple, and they live by their motto “email marketing made easy.” With Clever Reach, you and your team can successfully design and send weekly or monthly newsletters to your audience.

With a free account you can manage up to 250 recipients and send 1,000 emails per month. You can also try any paid plan free for 30 days. With a paid plan, you can fully customize and automate your email sending so your subscribers are getting your emails at the right time.

All of the paid subscriptions allow for unlimited users, and unlimited contact lists. That mean everyone on your team will be able to work together without confusion, and you can separate subscribers into specific categories.

Pricing:

PlanCostRecipientsEmails
LiteFree2501,000/Month
Flat RateStarts at $30/MonthUp To 300,000Unlimited
High VolumeStarts at $300/MonthUnlimited300,000+
PrepaidStarts at $19.95UnlimitedStarts at 1,000
Monthly PrepaidStarts at $15.95/MonthUnlimited1,000/Month

Key Features

  • Automate Multi-Level Email Campaigns
  • GDPR-compliant Email Marketing
  • Responsive Designer Newsletter Templates
  • Individually Determine The Send Times
  • Plan & Send Reminder Emails For Appointments or Birthdays

Our Overall Grade:

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

Have you started building your email list yet? This might come as a surprise, but email is still one of the proven ways to reach people and turn them into your paying customers.

This 2019 report about email marketing reported an average ROI for email marketing of 42:1. That means for every dollar spent on email marketing, the average company earned $42 in return. If you ask us, that sounds like a great investment!

Having a list of email addresses gives you the assurance of still being able to reach people as trends change. Your business can still reach customers even if everyone suddenly decides to stop using Facebook or Instagram. No matter what happens, if you have an email list you will be able to connect with customers.

Where some businesses run into trouble is when email lists become difficult to manage and very expensive. A bigger email list can easily cost over $1,000 per month.

There are a lot of great resources to help manage, design, and schedule emails. They all offer different features and a range of pricing options. Our team has reviewed 40 different email list managers, and narrowed it down to the best ones.

Here we’ll share the 20 best email list tools of 2020 and how each one meets your unique business needs.

1. SendInBlue

Best For: Transactional Emails

The best feature of SendInBlue is that you can have unlimited contacts for free. While most email list costs are determined by the number of subscribers you have, SendInBlue charges for the number of emails you send.

We found that this is perfect if you aren’t sending mass emails but still have an extensive contact list.

This is the perfect option if you’re sending transactional emails such as receipts, customer support emails, or opt-in confirmations, which aren’t sent as regularly as a weekly newsletter.

If you need to send more than 300 emails per day, you can upgrade to 40,000 or more per month with no daily sending limits.

Some features like Facebook ads and sending time optimization require you to upgrade to a Premium Plan, but the prices for SendInBlue are very reasonable.

Pricing:

Free – 300 emails per day
Lite – $25/Month for 40,000 emails
Essential – $39/Month for 60,000 emails
Premium – $66/Month for 120,000 emails
Premium+ – $173/Month for 350,000 emails

Comparison Of SendInBlue Features

FeaturesFree PlanLite PlanEssential PlanPremium Plan
Email Template LibraryYesYesYesYes
SMS MarketingYesYesYesYes
A/B testingNoNoYesYes
Send Time OptimizationNoNoNoYes
No Daily Sending LimitNoYesYesYes
Landing Page BuilderNoNoNoYes
Visitor Page TrackingYesYesYesYes
Advanced Open & Click StatsNoNoYesYes

Key Features

  • Unlimited Contacts
  • Drag and Drop Email Designer
  • A/B Testing
  • Click Map Reports
  • 70+ Email Templates

Our Overall Grade: A

2. ConvertKit

Best For: Turning visitors into customers

ConvertKit is one of the most popular email marketing tools. As their name would suggest, they are focused on converting people to your brand. That means you can start converting readers into subscribers and subscribers into buyers. They offer a ton of great features designed to grow your business and make more sales. We found ConvertKit to be one of the best free email tools if you’re just getting started.

The free plan includes unlimited landing pages, forms, and email sends to 500 contacts. Plus, when you invite your friends to ConvertKit, you can add 100 contacts for free, up to 1,000.

When your business outgrows the free plan, you can continue to engage your audience with automated emails and custom sales funnels. If you already have an email list built, you can try the Complete Plan for 14 days with no obligation.

Pricing:

Free – Unlimited Sends to 500 Subscribers
Complete Plan – Unlimited Email Sends
1,000 Subscribers – $29/Month
3,000 Subscribers – $49/Month
5,000 Subscribers – $79/Month
10,000 Subscribers – $119/Month
25,000 Subscribers – $199/Month

Key Features

  • 30+ Landing Page Templates
  • ConvertKit Community
  • Unsplash Integration
  • Custom Forms and CTAs
  • Mobile Responsive Email Templates

Our Overall Grade: A+

3. Omnisend

Best for: ecommerce

Omnisend is an email marketing platform that extends past just sending emails. Omnisend offers features and automation designed specifically for your e-commerce store.

Most of the features that make Omnisend unique aren’t included in their free plan, but they offer 15,000 emails per month. That’s a great value compared to SendInBlue, and MailChimp. If you decide to upgrade your plan, you’ll get access to SMS messaging, and Facebook integrations. You can also take advantage of custom coupons and spin wheel offers that grow your email list and lead to more product sales.

Omnisend is a great overall choice, and perfect for those who are starting up an eCommerce store.

Pricing:

Free – Send 15,000 emails per month

Number Of ContactsStandard - 12 Emails per ContactPro - 15 Emails per Contact
1,000 $20/Month$99/Month
3,000 $60/Month$120/Month
5,000 $60/Month$120/Month
10,000 $102/Month$210/Month
25,000 $240/Month$500/Month

Key Features

  • Abandoned Cart Reminder
  • Birthday Messages
  • Order Follow-Up
  • Website Tracking
  • Wheel Of Fortune Popup

Our Overall Grade: A

Get started with Omnisend

4. MailChimp

Best For: Getting Started

MailChimp is one of the most popular email tools around the world. According to their website, they have over 10,000 new sign-ups every day and sent over 3.2 billion automated emails last year. It’s safe to say that a lot of people are trusting MailChimp with their email list needs.

MailChimp is easy to get started with, and they offer good features for free. Where they fall short is when your email list outgrows their free plan limitations.

We have heard of some MailChimp users switching to a different service as their list grows bigger, or if they’re looking for extra features. We found MailChimp to be a great choice for startups, and people who want to begin building an email list, however, it’s not the best option for more established marketers.

With MailChimp, you can have up to 2,000 contacts and send 10,000 emails for free.

Pricing: Get started for free!

Number Of ContactsEssentialsStandardPremium
500$10/Month$15/MonthN/A
2,500$30/Month$50/MonthN/A
5,000$50/Month$75/MonthN/A
10,000$75/Month$99/Month$299/Month
25,000$189/Month$219/Month$449/Month

Key Features

  • 300+ App Integrations
  • Easy Automation Series
  • Ad Builder
  • Customer Surveys
  • Free Custom Domain

Our Overall Grade: A

5. Benchmark

Best For: Designing Custom Emails

Benchmark is an email service that focuses on crafting the perfect emails. They offer an easy drag and drop email designer for beginners, and an easy-to-use code editor that gives you a live preview with every line of code.

The free Benchmark plan offers limited features, but you can send 350 emails to unlimited contacts. You’ll also get access to responsive email templates, surveys, and social media integration for free.

With the paid plan you can send unlimited emails, and your price is based on the number of contacts you have.

Benchmark also offers a cool photo editor so you don’t need a Photoshop expert to add customized images to your emails. With most people having thousands of emails in their inbox, you want yours to look better than the competition.

Pricing:

Free – 350 Monthly Sends to Unlimited Subscribers
Pro Plan – Unlimited Monthly Emails
600–1,000 Subscribers – $22/Month
2,500–3,500 Subscribers – $44/Month
3,500–5,000 Subscribers – $52/Month
7,500–10,000 Subscribers – $82/Month
20,000–25,000 Subscribers – $165/Month

Key Features

  • Click Heatmap Reports
  • Behavior-based Email Follow-up
  • Automate Customer Onboarding
  • Conversion Goal Tracking
  • eCommerce Integrations

Our Overall Grade: A

6. Clever Reach

Best For: Regular Newsletters

Clever Reach has made sending newsletter updates quick and easy!

Clever Reach has worked hard to keep email marketing simple, and they live by their motto “email marketing made easy.” With Clever Reach, you and your team can successfully design and send weekly or monthly newsletters to your audience.

With a free account you can manage up to 250 recipients and send 1,000 emails per month. You can also try any paid plan free for 30 days. With a paid plan, you can fully customize and automate your email sending so your subscribers are getting your emails at the right time.

All of the paid subscriptions allow for unlimited users, and unlimited contact lists. That mean everyone on your team will be able to work together without confusion, and you can separate subscribers into specific categories.

Pricing:

PlanCostRecipientsEmails
LiteFree2501,000/Month
Flat RateStarts at $30/MonthUp To 300,000Unlimited
High VolumeStarts at $300/MonthUnlimited300,000+
PrepaidStarts at $19.95UnlimitedStarts at 1,000
Monthly PrepaidStarts at $15.95/MonthUnlimited1,000/Month

Key Features

  • Automate Multi-Level Email Campaigns
  • GDPR-compliant Email Marketing
  • Responsive Designer Newsletter Templates
  • Individually Determine The Send Times
  • Plan & Send Reminder Emails For Appointments or Birthdays

Our Overall Grade:

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

Have you started building your email list yet? This might come as a surprise, but email is still one of the proven ways to reach people and turn them into your paying customers.

This 2019 report about email marketing reported an average ROI for email marketing of 42:1. That means for every dollar spent on email marketing, the average company earned $42 in return. If you ask us, that sounds like a great investment!

Having a list of email addresses gives you the assurance of still being able to reach people as trends change. Your business can still reach customers even if everyone suddenly decides to stop using Facebook or Instagram. No matter what happens, if you have an email list you will be able to connect with customers.

Where some businesses run into trouble is when email lists become difficult to manage and very expensive. A bigger email list can easily cost over $1,000 per month.

There are a lot of great resources to help manage, design, and schedule emails. They all offer different features and a range of pricing options. Our team has reviewed 40 different email list managers, and narrowed it down to the best ones.

Here we’ll share the 20 best email list tools of 2020 and how each one meets your unique business needs.

1. SendInBlue

Best For: Transactional Emails

The best feature of SendInBlue is that you can have unlimited contacts for free. While most email list costs are determined by the number of subscribers you have, SendInBlue charges for the number of emails you send.

We found that this is perfect if you aren’t sending mass emails but still have an extensive contact list.

This is the perfect option if you’re sending transactional emails such as receipts, customer support emails, or opt-in confirmations, which aren’t sent as regularly as a weekly newsletter.

If you need to send more than 300 emails per day, you can upgrade to 40,000 or more per month with no daily sending limits.

Some features like Facebook ads and sending time optimization require you to upgrade to a Premium Plan, but the prices for SendInBlue are very reasonable.

Pricing:

Free – 300 emails per day
Lite – $25/Month for 40,000 emails
Essential – $39/Month for 60,000 emails
Premium – $66/Month for 120,000 emails
Premium+ – $173/Month for 350,000 emails

Comparison Of SendInBlue Features

FeaturesFree PlanLite PlanEssential PlanPremium Plan
Email Template LibraryYesYesYesYes
SMS MarketingYesYesYesYes
A/B testingNoNoYesYes
Send Time OptimizationNoNoNoYes
No Daily Sending LimitNoYesYesYes
Landing Page BuilderNoNoNoYes
Visitor Page TrackingYesYesYesYes
Advanced Open & Click StatsNoNoYesYes

Key Features

  • Unlimited Contacts
  • Drag and Drop Email Designer
  • A/B Testing
  • Click Map Reports
  • 70+ Email Templates

Our Overall Grade: A

2. ConvertKit

Best For: Turning visitors into customers

ConvertKit is one of the most popular email marketing tools. As their name would suggest, they are focused on converting people to your brand. That means you can start converting readers into subscribers and subscribers into buyers. They offer a ton of great features designed to grow your business and make more sales. We found ConvertKit to be one of the best free email tools if you’re just getting started.

The free plan includes unlimited landing pages, forms, and email sends to 500 contacts. Plus, when you invite your friends to ConvertKit, you can add 100 contacts for free, up to 1,000.

When your business outgrows the free plan, you can continue to engage your audience with automated emails and custom sales funnels. If you already have an email list built, you can try the Complete Plan for 14 days with no obligation.

Pricing:

Free – Unlimited Sends to 500 Subscribers
Complete Plan – Unlimited Email Sends
1,000 Subscribers – $29/Month
3,000 Subscribers – $49/Month
5,000 Subscribers – $79/Month
10,000 Subscribers – $119/Month
25,000 Subscribers – $199/Month

Key Features

  • 30+ Landing Page Templates
  • ConvertKit Community
  • Unsplash Integration
  • Custom Forms and CTAs
  • Mobile Responsive Email Templates

Our Overall Grade: A+

3. Omnisend

Best for: ecommerce

Omnisend is an email marketing platform that extends past just sending emails. Omnisend offers features and automation designed specifically for your e-commerce store.

Most of the features that make Omnisend unique aren’t included in their free plan, but they offer 15,000 emails per month. That’s a great value compared to SendInBlue, and MailChimp. If you decide to upgrade your plan, you’ll get access to SMS messaging, and Facebook integrations. You can also take advantage of custom coupons and spin wheel offers that grow your email list and lead to more product sales.

Omnisend is a great overall choice, and perfect for those who are starting up an eCommerce store.

Pricing:

Free – Send 15,000 emails per month

Number Of ContactsStandard - 12 Emails per ContactPro - 15 Emails per Contact
1,000 $20/Month$99/Month
3,000 $60/Month$120/Month
5,000 $60/Month$120/Month
10,000 $102/Month$210/Month
25,000 $240/Month$500/Month

Key Features

  • Abandoned Cart Reminder
  • Birthday Messages
  • Order Follow-Up
  • Website Tracking
  • Wheel Of Fortune Popup

Our Overall Grade: A

Get started with Omnisend

4. MailChimp

Best For: Getting Started

MailChimp is one of the most popular email tools around the world. According to their website, they have over 10,000 new sign-ups every day and sent over 3.2 billion automated emails last year. It’s safe to say that a lot of people are trusting MailChimp with their email list needs.

MailChimp is easy to get started with, and they offer good features for free. Where they fall short is when your email list outgrows their free plan limitations.

We have heard of some MailChimp users switching to a different service as their list grows bigger, or if they’re looking for extra features. We found MailChimp to be a great choice for startups, and people who want to begin building an email list, however, it’s not the best option for more established marketers.

With MailChimp, you can have up to 2,000 contacts and send 10,000 emails for free.

Pricing: Get started for free!

Number Of ContactsEssentialsStandardPremium
500$10/Month$15/MonthN/A
2,500$30/Month$50/MonthN/A
5,000$50/Month$75/MonthN/A
10,000$75/Month$99/Month$299/Month
25,000$189/Month$219/Month$449/Month

Key Features

  • 300+ App Integrations
  • Easy Automation Series
  • Ad Builder
  • Customer Surveys
  • Free Custom Domain

Our Overall Grade: A

5. Benchmark

Best For: Designing Custom Emails

Benchmark is an email service that focuses on crafting the perfect emails. They offer an easy drag and drop email designer for beginners, and an easy-to-use code editor that gives you a live preview with every line of code.

The free Benchmark plan offers limited features, but you can send 350 emails to unlimited contacts. You’ll also get access to responsive email templates, surveys, and social media integration for free.

With the paid plan you can send unlimited emails, and your price is based on the number of contacts you have.

Benchmark also offers a cool photo editor so you don’t need a Photoshop expert to add customized images to your emails. With most people having thousands of emails in their inbox, you want yours to look better than the competition.

Pricing:

Free – 350 Monthly Sends to Unlimited Subscribers
Pro Plan – Unlimited Monthly Emails
600–1,000 Subscribers – $22/Month
2,500–3,500 Subscribers – $44/Month
3,500–5,000 Subscribers – $52/Month
7,500–10,000 Subscribers – $82/Month
20,000–25,000 Subscribers – $165/Month

Key Features

  • Click Heatmap Reports
  • Behavior-based Email Follow-up
  • Automate Customer Onboarding
  • Conversion Goal Tracking
  • eCommerce Integrations

Our Overall Grade: A

6. Clever Reach

Best For: Regular Newsletters

Clever Reach has made sending newsletter updates quick and easy!

Clever Reach has worked hard to keep email marketing simple, and they live by their motto “email marketing made easy.” With Clever Reach, you and your team can successfully design and send weekly or monthly newsletters to your audience.

With a free account you can manage up to 250 recipients and send 1,000 emails per month. You can also try any paid plan free for 30 days. With a paid plan, you can fully customize and automate your email sending so your subscribers are getting your emails at the right time.

All of the paid subscriptions allow for unlimited users, and unlimited contact lists. That mean everyone on your team will be able to work together without confusion, and you can separate subscribers into specific categories.

Pricing:

PlanCostRecipientsEmails
LiteFree2501,000/Month
Flat RateStarts at $30/MonthUp To 300,000Unlimited
High VolumeStarts at $300/MonthUnlimited300,000+
PrepaidStarts at $19.95UnlimitedStarts at 1,000
Monthly PrepaidStarts at $15.95/MonthUnlimited1,000/Month

Key Features

  • Automate Multi-Level Email Campaigns
  • GDPR-compliant Email Marketing
  • Responsive Designer Newsletter Templates
  • Individually Determine The Send Times
  • Plan & Send Reminder Emails For Appointments or Birthdays

Our Overall Grade:

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

6. Clever Reach

Best For: Regular Newsletters

Clever Reach has made sending newsletter updates quick and easy!

Clever Reach has worked hard to keep email marketing simple, and they live by their motto “email marketing made easy.” With Clever Reach, you and your team can successfully design and send weekly or monthly newsletters to your audience.

With a free account you can manage up to 250 recipients and send 1,000 emails per month. You can also try any paid plan free for 30 days. With a paid plan, you can fully customize and automate your email sending so your subscribers are getting your emails at the right time.

All of the paid subscriptions allow for unlimited users, and unlimited contact lists. That mean everyone on your team will be able to work together without confusion, and you can separate subscribers into specific categories.

Pricing:

PlanCostRecipientsEmails
LiteFree2501,000/Month
Flat RateStarts at $30/MonthUp To 300,000Unlimited
High VolumeStarts at $300/MonthUnlimited300,000+
PrepaidStarts at $19.95UnlimitedStarts at 1,000
Monthly PrepaidStarts at $15.95/MonthUnlimited1,000/Month

Key Features

  • Automate Multi-Level Email Campaigns
  • GDPR-compliant Email Marketing
  • Responsive Designer Newsletter Templates
  • Individually Determine The Send Times
  • Plan & Send Reminder Emails For Appointments or Birthdays

Our Overall Grade:

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

Have you started building your email list yet? This might come as a surprise, but email is still one of the proven ways to reach people and turn them into your paying customers.

This 2019 report about email marketing reported an average ROI for email marketing of 42:1. That means for every dollar spent on email marketing, the average company earned $42 in return. If you ask us, that sounds like a great investment!

Having a list of email addresses gives you the assurance of still being able to reach people as trends change. Your business can still reach customers even if everyone suddenly decides to stop using Facebook or Instagram. No matter what happens, if you have an email list you will be able to connect with customers.

Where some businesses run into trouble is when email lists become difficult to manage and very expensive. A bigger email list can easily cost over $1,000 per month.

There are a lot of great resources to help manage, design, and schedule emails. They all offer different features and a range of pricing options. Our team has reviewed 40 different email list managers, and narrowed it down to the best ones.

Here we’ll share the 20 best email list tools of 2020 and how each one meets your unique business needs.

1. SendInBlue

Best For: Transactional Emails

The best feature of SendInBlue is that you can have unlimited contacts for free. While most email list costs are determined by the number of subscribers you have, SendInBlue charges for the number of emails you send.

We found that this is perfect if you aren’t sending mass emails but still have an extensive contact list.

This is the perfect option if you’re sending transactional emails such as receipts, customer support emails, or opt-in confirmations, which aren’t sent as regularly as a weekly newsletter.

If you need to send more than 300 emails per day, you can upgrade to 40,000 or more per month with no daily sending limits.

Some features like Facebook ads and sending time optimization require you to upgrade to a Premium Plan, but the prices for SendInBlue are very reasonable.

Pricing:

Free – 300 emails per day
Lite – $25/Month for 40,000 emails
Essential – $39/Month for 60,000 emails
Premium – $66/Month for 120,000 emails
Premium+ – $173/Month for 350,000 emails

Comparison Of SendInBlue Features

FeaturesFree PlanLite PlanEssential PlanPremium Plan
Email Template LibraryYesYesYesYes
SMS MarketingYesYesYesYes
A/B testingNoNoYesYes
Send Time OptimizationNoNoNoYes
No Daily Sending LimitNoYesYesYes
Landing Page BuilderNoNoNoYes
Visitor Page TrackingYesYesYesYes
Advanced Open & Click StatsNoNoYesYes

Key Features

  • Unlimited Contacts
  • Drag and Drop Email Designer
  • A/B Testing
  • Click Map Reports
  • 70+ Email Templates

Our Overall Grade: A

2. ConvertKit

Best For: Turning visitors into customers

ConvertKit is one of the most popular email marketing tools. As their name would suggest, they are focused on converting people to your brand. That means you can start converting readers into subscribers and subscribers into buyers. They offer a ton of great features designed to grow your business and make more sales. We found ConvertKit to be one of the best free email tools if you’re just getting started.

The free plan includes unlimited landing pages, forms, and email sends to 500 contacts. Plus, when you invite your friends to ConvertKit, you can add 100 contacts for free, up to 1,000.

When your business outgrows the free plan, you can continue to engage your audience with automated emails and custom sales funnels. If you already have an email list built, you can try the Complete Plan for 14 days with no obligation.

Pricing:

Free – Unlimited Sends to 500 Subscribers
Complete Plan – Unlimited Email Sends
1,000 Subscribers – $29/Month
3,000 Subscribers – $49/Month
5,000 Subscribers – $79/Month
10,000 Subscribers – $119/Month
25,000 Subscribers – $199/Month

Key Features

  • 30+ Landing Page Templates
  • ConvertKit Community
  • Unsplash Integration
  • Custom Forms and CTAs
  • Mobile Responsive Email Templates

Our Overall Grade: A+

3. Omnisend

Best for: ecommerce

Omnisend is an email marketing platform that extends past just sending emails. Omnisend offers features and automation designed specifically for your e-commerce store.

Most of the features that make Omnisend unique aren’t included in their free plan, but they offer 15,000 emails per month. That’s a great value compared to SendInBlue, and MailChimp. If you decide to upgrade your plan, you’ll get access to SMS messaging, and Facebook integrations. You can also take advantage of custom coupons and spin wheel offers that grow your email list and lead to more product sales.

Omnisend is a great overall choice, and perfect for those who are starting up an eCommerce store.

Pricing:

Free – Send 15,000 emails per month

Number Of ContactsStandard - 12 Emails per ContactPro - 15 Emails per Contact
1,000 $20/Month$99/Month
3,000 $60/Month$120/Month
5,000 $60/Month$120/Month
10,000 $102/Month$210/Month
25,000 $240/Month$500/Month

Key Features

  • Abandoned Cart Reminder
  • Birthday Messages
  • Order Follow-Up
  • Website Tracking
  • Wheel Of Fortune Popup

Our Overall Grade: A

Get started with Omnisend

4. MailChimp

Best For: Getting Started

MailChimp is one of the most popular email tools around the world. According to their website, they have over 10,000 new sign-ups every day and sent over 3.2 billion automated emails last year. It’s safe to say that a lot of people are trusting MailChimp with their email list needs.

MailChimp is easy to get started with, and they offer good features for free. Where they fall short is when your email list outgrows their free plan limitations.

We have heard of some MailChimp users switching to a different service as their list grows bigger, or if they’re looking for extra features. We found MailChimp to be a great choice for startups, and people who want to begin building an email list, however, it’s not the best option for more established marketers.

With MailChimp, you can have up to 2,000 contacts and send 10,000 emails for free.

Pricing: Get started for free!

Number Of ContactsEssentialsStandardPremium
500$10/Month$15/MonthN/A
2,500$30/Month$50/MonthN/A
5,000$50/Month$75/MonthN/A
10,000$75/Month$99/Month$299/Month
25,000$189/Month$219/Month$449/Month

Key Features

  • 300+ App Integrations
  • Easy Automation Series
  • Ad Builder
  • Customer Surveys
  • Free Custom Domain

Our Overall Grade: A

5. Benchmark

Best For: Designing Custom Emails

Benchmark is an email service that focuses on crafting the perfect emails. They offer an easy drag and drop email designer for beginners, and an easy-to-use code editor that gives you a live preview with every line of code.

The free Benchmark plan offers limited features, but you can send 350 emails to unlimited contacts. You’ll also get access to responsive email templates, surveys, and social media integration for free.

With the paid plan you can send unlimited emails, and your price is based on the number of contacts you have.

Benchmark also offers a cool photo editor so you don’t need a Photoshop expert to add customized images to your emails. With most people having thousands of emails in their inbox, you want yours to look better than the competition.

Pricing:

Free – 350 Monthly Sends to Unlimited Subscribers
Pro Plan – Unlimited Monthly Emails
600–1,000 Subscribers – $22/Month
2,500–3,500 Subscribers – $44/Month
3,500–5,000 Subscribers – $52/Month
7,500–10,000 Subscribers – $82/Month
20,000–25,000 Subscribers – $165/Month

Key Features

  • Click Heatmap Reports
  • Behavior-based Email Follow-up
  • Automate Customer Onboarding
  • Conversion Goal Tracking
  • eCommerce Integrations

Our Overall Grade: A

6. Clever Reach

Best For: Regular Newsletters

Clever Reach has made sending newsletter updates quick and easy!

Clever Reach has worked hard to keep email marketing simple, and they live by their motto “email marketing made easy.” With Clever Reach, you and your team can successfully design and send weekly or monthly newsletters to your audience.

With a free account you can manage up to 250 recipients and send 1,000 emails per month. You can also try any paid plan free for 30 days. With a paid plan, you can fully customize and automate your email sending so your subscribers are getting your emails at the right time.

All of the paid subscriptions allow for unlimited users, and unlimited contact lists. That mean everyone on your team will be able to work together without confusion, and you can separate subscribers into specific categories.

Pricing:

PlanCostRecipientsEmails
LiteFree2501,000/Month
Flat RateStarts at $30/MonthUp To 300,000Unlimited
High VolumeStarts at $300/MonthUnlimited300,000+
PrepaidStarts at $19.95UnlimitedStarts at 1,000
Monthly PrepaidStarts at $15.95/MonthUnlimited1,000/Month

Key Features

  • Automate Multi-Level Email Campaigns
  • GDPR-compliant Email Marketing
  • Responsive Designer Newsletter Templates
  • Individually Determine The Send Times
  • Plan & Send Reminder Emails For Appointments or Birthdays

Our Overall Grade:

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

6. Clever Reach

Best For: Regular Newsletters

Clever Reach has made sending newsletter updates quick and easy!

Clever Reach has worked hard to keep email marketing simple, and they live by their motto “email marketing made easy.” With Clever Reach, you and your team can successfully design and send weekly or monthly newsletters to your audience.

With a free account you can manage up to 250 recipients and send 1,000 emails per month. You can also try any paid plan free for 30 days. With a paid plan, you can fully customize and automate your email sending so your subscribers are getting your emails at the right time.

All of the paid subscriptions allow for unlimited users, and unlimited contact lists. That mean everyone on your team will be able to work together without confusion, and you can separate subscribers into specific categories.

Pricing:

PlanCostRecipientsEmails
LiteFree2501,000/Month
Flat RateStarts at $30/MonthUp To 300,000Unlimited
High VolumeStarts at $300/MonthUnlimited300,000+
PrepaidStarts at $19.95UnlimitedStarts at 1,000
Monthly PrepaidStarts at $15.95/MonthUnlimited1,000/Month

Key Features

  • Automate Multi-Level Email Campaigns
  • GDPR-compliant Email Marketing
  • Responsive Designer Newsletter Templates
  • Individually Determine The Send Times
  • Plan & Send Reminder Emails For Appointments or Birthdays

Our Overall Grade:

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

Have you started building your email list yet? This might come as a surprise, but email is still one of the proven ways to reach people and turn them into your paying customers.

This 2019 report about email marketing reported an average ROI for email marketing of 42:1. That means for every dollar spent on email marketing, the average company earned $42 in return. If you ask us, that sounds like a great investment!

Having a list of email addresses gives you the assurance of still being able to reach people as trends change. Your business can still reach customers even if everyone suddenly decides to stop using Facebook or Instagram. No matter what happens, if you have an email list you will be able to connect with customers.

Where some businesses run into trouble is when email lists become difficult to manage and very expensive. A bigger email list can easily cost over $1,000 per month.

There are a lot of great resources to help manage, design, and schedule emails. They all offer different features and a range of pricing options. Our team has reviewed 40 different email list managers, and narrowed it down to the best ones.

Here we’ll share the 20 best email list tools of 2020 and how each one meets your unique business needs.

1. SendInBlue

Best For: Transactional Emails

The best feature of SendInBlue is that you can have unlimited contacts for free. While most email list costs are determined by the number of subscribers you have, SendInBlue charges for the number of emails you send.

We found that this is perfect if you aren’t sending mass emails but still have an extensive contact list.

This is the perfect option if you’re sending transactional emails such as receipts, customer support emails, or opt-in confirmations, which aren’t sent as regularly as a weekly newsletter.

If you need to send more than 300 emails per day, you can upgrade to 40,000 or more per month with no daily sending limits.

Some features like Facebook ads and sending time optimization require you to upgrade to a Premium Plan, but the prices for SendInBlue are very reasonable.

Pricing:

Free – 300 emails per day
Lite – $25/Month for 40,000 emails
Essential – $39/Month for 60,000 emails
Premium – $66/Month for 120,000 emails
Premium+ – $173/Month for 350,000 emails

Comparison Of SendInBlue Features

FeaturesFree PlanLite PlanEssential PlanPremium Plan
Email Template LibraryYesYesYesYes
SMS MarketingYesYesYesYes
A/B testingNoNoYesYes
Send Time OptimizationNoNoNoYes
No Daily Sending LimitNoYesYesYes
Landing Page BuilderNoNoNoYes
Visitor Page TrackingYesYesYesYes
Advanced Open & Click StatsNoNoYesYes

Key Features

  • Unlimited Contacts
  • Drag and Drop Email Designer
  • A/B Testing
  • Click Map Reports
  • 70+ Email Templates

Our Overall Grade: A

2. ConvertKit

Best For: Turning visitors into customers

ConvertKit is one of the most popular email marketing tools. As their name would suggest, they are focused on converting people to your brand. That means you can start converting readers into subscribers and subscribers into buyers. They offer a ton of great features designed to grow your business and make more sales. We found ConvertKit to be one of the best free email tools if you’re just getting started.

The free plan includes unlimited landing pages, forms, and email sends to 500 contacts. Plus, when you invite your friends to ConvertKit, you can add 100 contacts for free, up to 1,000.

When your business outgrows the free plan, you can continue to engage your audience with automated emails and custom sales funnels. If you already have an email list built, you can try the Complete Plan for 14 days with no obligation.

Pricing:

Free – Unlimited Sends to 500 Subscribers
Complete Plan – Unlimited Email Sends
1,000 Subscribers – $29/Month
3,000 Subscribers – $49/Month
5,000 Subscribers – $79/Month
10,000 Subscribers – $119/Month
25,000 Subscribers – $199/Month

Key Features

  • 30+ Landing Page Templates
  • ConvertKit Community
  • Unsplash Integration
  • Custom Forms and CTAs
  • Mobile Responsive Email Templates

Our Overall Grade: A+

3. Omnisend

Best for: ecommerce

Omnisend is an email marketing platform that extends past just sending emails. Omnisend offers features and automation designed specifically for your e-commerce store.

Most of the features that make Omnisend unique aren’t included in their free plan, but they offer 15,000 emails per month. That’s a great value compared to SendInBlue, and MailChimp. If you decide to upgrade your plan, you’ll get access to SMS messaging, and Facebook integrations. You can also take advantage of custom coupons and spin wheel offers that grow your email list and lead to more product sales.

Omnisend is a great overall choice, and perfect for those who are starting up an eCommerce store.

Pricing:

Free – Send 15,000 emails per month

Number Of ContactsStandard - 12 Emails per ContactPro - 15 Emails per Contact
1,000 $20/Month$99/Month
3,000 $60/Month$120/Month
5,000 $60/Month$120/Month
10,000 $102/Month$210/Month
25,000 $240/Month$500/Month

Key Features

  • Abandoned Cart Reminder
  • Birthday Messages
  • Order Follow-Up
  • Website Tracking
  • Wheel Of Fortune Popup

Our Overall Grade: A

Get started with Omnisend

4. MailChimp

Best For: Getting Started

MailChimp is one of the most popular email tools around the world. According to their website, they have over 10,000 new sign-ups every day and sent over 3.2 billion automated emails last year. It’s safe to say that a lot of people are trusting MailChimp with their email list needs.

MailChimp is easy to get started with, and they offer good features for free. Where they fall short is when your email list outgrows their free plan limitations.

We have heard of some MailChimp users switching to a different service as their list grows bigger, or if they’re looking for extra features. We found MailChimp to be a great choice for startups, and people who want to begin building an email list, however, it’s not the best option for more established marketers.

With MailChimp, you can have up to 2,000 contacts and send 10,000 emails for free.

Pricing: Get started for free!

Number Of ContactsEssentialsStandardPremium
500$10/Month$15/MonthN/A
2,500$30/Month$50/MonthN/A
5,000$50/Month$75/MonthN/A
10,000$75/Month$99/Month$299/Month
25,000$189/Month$219/Month$449/Month

Key Features

  • 300+ App Integrations
  • Easy Automation Series
  • Ad Builder
  • Customer Surveys
  • Free Custom Domain

Our Overall Grade: A

5. Benchmark

Best For: Designing Custom Emails

Benchmark is an email service that focuses on crafting the perfect emails. They offer an easy drag and drop email designer for beginners, and an easy-to-use code editor that gives you a live preview with every line of code.

The free Benchmark plan offers limited features, but you can send 350 emails to unlimited contacts. You’ll also get access to responsive email templates, surveys, and social media integration for free.

With the paid plan you can send unlimited emails, and your price is based on the number of contacts you have.

Benchmark also offers a cool photo editor so you don’t need a Photoshop expert to add customized images to your emails. With most people having thousands of emails in their inbox, you want yours to look better than the competition.

Pricing:

Free – 350 Monthly Sends to Unlimited Subscribers
Pro Plan – Unlimited Monthly Emails
600–1,000 Subscribers – $22/Month
2,500–3,500 Subscribers – $44/Month
3,500–5,000 Subscribers – $52/Month
7,500–10,000 Subscribers – $82/Month
20,000–25,000 Subscribers – $165/Month

Key Features

  • Click Heatmap Reports
  • Behavior-based Email Follow-up
  • Automate Customer Onboarding
  • Conversion Goal Tracking
  • eCommerce Integrations

Our Overall Grade: A

6. Clever Reach

Best For: Regular Newsletters

Clever Reach has made sending newsletter updates quick and easy!

Clever Reach has worked hard to keep email marketing simple, and they live by their motto “email marketing made easy.” With Clever Reach, you and your team can successfully design and send weekly or monthly newsletters to your audience.

With a free account you can manage up to 250 recipients and send 1,000 emails per month. You can also try any paid plan free for 30 days. With a paid plan, you can fully customize and automate your email sending so your subscribers are getting your emails at the right time.

All of the paid subscriptions allow for unlimited users, and unlimited contact lists. That mean everyone on your team will be able to work together without confusion, and you can separate subscribers into specific categories.

Pricing:

PlanCostRecipientsEmails
LiteFree2501,000/Month
Flat RateStarts at $30/MonthUp To 300,000Unlimited
High VolumeStarts at $300/MonthUnlimited300,000+
PrepaidStarts at $19.95UnlimitedStarts at 1,000
Monthly PrepaidStarts at $15.95/MonthUnlimited1,000/Month

Key Features

  • Automate Multi-Level Email Campaigns
  • GDPR-compliant Email Marketing
  • Responsive Designer Newsletter Templates
  • Individually Determine The Send Times
  • Plan & Send Reminder Emails For Appointments or Birthdays

Our Overall Grade:

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

6. Clever Reach

Best For: Regular Newsletters

Clever Reach has made sending newsletter updates quick and easy!

Clever Reach has worked hard to keep email marketing simple, and they live by their motto “email marketing made easy.” With Clever Reach, you and your team can successfully design and send weekly or monthly newsletters to your audience.

With a free account you can manage up to 250 recipients and send 1,000 emails per month. You can also try any paid plan free for 30 days. With a paid plan, you can fully customize and automate your email sending so your subscribers are getting your emails at the right time.

All of the paid subscriptions allow for unlimited users, and unlimited contact lists. That mean everyone on your team will be able to work together without confusion, and you can separate subscribers into specific categories.

Pricing:

PlanCostRecipientsEmails
LiteFree2501,000/Month
Flat RateStarts at $30/MonthUp To 300,000Unlimited
High VolumeStarts at $300/MonthUnlimited300,000+
PrepaidStarts at $19.95UnlimitedStarts at 1,000
Monthly PrepaidStarts at $15.95/MonthUnlimited1,000/Month

Key Features

  • Automate Multi-Level Email Campaigns
  • GDPR-compliant Email Marketing
  • Responsive Designer Newsletter Templates
  • Individually Determine The Send Times
  • Plan & Send Reminder Emails For Appointments or Birthdays

Our Overall Grade:

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

Have you started building your email list yet? This might come as a surprise, but email is still one of the proven ways to reach people and turn them into your paying customers.

This 2019 report about email marketing reported an average ROI for email marketing of 42:1. That means for every dollar spent on email marketing, the average company earned $42 in return. If you ask us, that sounds like a great investment!

Having a list of email addresses gives you the assurance of still being able to reach people as trends change. Your business can still reach customers even if everyone suddenly decides to stop using Facebook or Instagram. No matter what happens, if you have an email list you will be able to connect with customers.

Where some businesses run into trouble is when email lists become difficult to manage and very expensive. A bigger email list can easily cost over $1,000 per month.

There are a lot of great resources to help manage, design, and schedule emails. They all offer different features and a range of pricing options. Our team has reviewed 40 different email list managers, and narrowed it down to the best ones.

Here we’ll share the 20 best email list tools of 2020 and how each one meets your unique business needs.

1. SendInBlue

Best For: Transactional Emails

The best feature of SendInBlue is that you can have unlimited contacts for free. While most email list costs are determined by the number of subscribers you have, SendInBlue charges for the number of emails you send.

We found that this is perfect if you aren’t sending mass emails but still have an extensive contact list.

This is the perfect option if you’re sending transactional emails such as receipts, customer support emails, or opt-in confirmations, which aren’t sent as regularly as a weekly newsletter.

If you need to send more than 300 emails per day, you can upgrade to 40,000 or more per month with no daily sending limits.

Some features like Facebook ads and sending time optimization require you to upgrade to a Premium Plan, but the prices for SendInBlue are very reasonable.

Pricing:

Free – 300 emails per day
Lite – $25/Month for 40,000 emails
Essential – $39/Month for 60,000 emails
Premium – $66/Month for 120,000 emails
Premium+ – $173/Month for 350,000 emails

Comparison Of SendInBlue Features

FeaturesFree PlanLite PlanEssential PlanPremium Plan
Email Template LibraryYesYesYesYes
SMS MarketingYesYesYesYes
A/B testingNoNoYesYes
Send Time OptimizationNoNoNoYes
No Daily Sending LimitNoYesYesYes
Landing Page BuilderNoNoNoYes
Visitor Page TrackingYesYesYesYes
Advanced Open & Click StatsNoNoYesYes

Key Features

  • Unlimited Contacts
  • Drag and Drop Email Designer
  • A/B Testing
  • Click Map Reports
  • 70+ Email Templates

Our Overall Grade: A

2. ConvertKit

Best For: Turning visitors into customers

ConvertKit is one of the most popular email marketing tools. As their name would suggest, they are focused on converting people to your brand. That means you can start converting readers into subscribers and subscribers into buyers. They offer a ton of great features designed to grow your business and make more sales. We found ConvertKit to be one of the best free email tools if you’re just getting started.

The free plan includes unlimited landing pages, forms, and email sends to 500 contacts. Plus, when you invite your friends to ConvertKit, you can add 100 contacts for free, up to 1,000.

When your business outgrows the free plan, you can continue to engage your audience with automated emails and custom sales funnels. If you already have an email list built, you can try the Complete Plan for 14 days with no obligation.

Pricing:

Free – Unlimited Sends to 500 Subscribers
Complete Plan – Unlimited Email Sends
1,000 Subscribers – $29/Month
3,000 Subscribers – $49/Month
5,000 Subscribers – $79/Month
10,000 Subscribers – $119/Month
25,000 Subscribers – $199/Month

Key Features

  • 30+ Landing Page Templates
  • ConvertKit Community
  • Unsplash Integration
  • Custom Forms and CTAs
  • Mobile Responsive Email Templates

Our Overall Grade: A+

3. Omnisend

Best for: ecommerce

Omnisend is an email marketing platform that extends past just sending emails. Omnisend offers features and automation designed specifically for your e-commerce store.

Most of the features that make Omnisend unique aren’t included in their free plan, but they offer 15,000 emails per month. That’s a great value compared to SendInBlue, and MailChimp. If you decide to upgrade your plan, you’ll get access to SMS messaging, and Facebook integrations. You can also take advantage of custom coupons and spin wheel offers that grow your email list and lead to more product sales.

Omnisend is a great overall choice, and perfect for those who are starting up an eCommerce store.

Pricing:

Free – Send 15,000 emails per month

Number Of ContactsStandard - 12 Emails per ContactPro - 15 Emails per Contact
1,000 $20/Month$99/Month
3,000 $60/Month$120/Month
5,000 $60/Month$120/Month
10,000 $102/Month$210/Month
25,000 $240/Month$500/Month

Key Features

  • Abandoned Cart Reminder
  • Birthday Messages
  • Order Follow-Up
  • Website Tracking
  • Wheel Of Fortune Popup

Our Overall Grade: A

Get started with Omnisend

4. MailChimp

Best For: Getting Started

MailChimp is one of the most popular email tools around the world. According to their website, they have over 10,000 new sign-ups every day and sent over 3.2 billion automated emails last year. It’s safe to say that a lot of people are trusting MailChimp with their email list needs.

MailChimp is easy to get started with, and they offer good features for free. Where they fall short is when your email list outgrows their free plan limitations.

We have heard of some MailChimp users switching to a different service as their list grows bigger, or if they’re looking for extra features. We found MailChimp to be a great choice for startups, and people who want to begin building an email list, however, it’s not the best option for more established marketers.

With MailChimp, you can have up to 2,000 contacts and send 10,000 emails for free.

Pricing: Get started for free!

Number Of ContactsEssentialsStandardPremium
500$10/Month$15/MonthN/A
2,500$30/Month$50/MonthN/A
5,000$50/Month$75/MonthN/A
10,000$75/Month$99/Month$299/Month
25,000$189/Month$219/Month$449/Month

Key Features

  • 300+ App Integrations
  • Easy Automation Series
  • Ad Builder
  • Customer Surveys
  • Free Custom Domain

Our Overall Grade: A

5. Benchmark

Best For: Designing Custom Emails

Benchmark is an email service that focuses on crafting the perfect emails. They offer an easy drag and drop email designer for beginners, and an easy-to-use code editor that gives you a live preview with every line of code.

The free Benchmark plan offers limited features, but you can send 350 emails to unlimited contacts. You’ll also get access to responsive email templates, surveys, and social media integration for free.

With the paid plan you can send unlimited emails, and your price is based on the number of contacts you have.

Benchmark also offers a cool photo editor so you don’t need a Photoshop expert to add customized images to your emails. With most people having thousands of emails in their inbox, you want yours to look better than the competition.

Pricing:

Free – 350 Monthly Sends to Unlimited Subscribers
Pro Plan – Unlimited Monthly Emails
600–1,000 Subscribers – $22/Month
2,500–3,500 Subscribers – $44/Month
3,500–5,000 Subscribers – $52/Month
7,500–10,000 Subscribers – $82/Month
20,000–25,000 Subscribers – $165/Month

Key Features

  • Click Heatmap Reports
  • Behavior-based Email Follow-up
  • Automate Customer Onboarding
  • Conversion Goal Tracking
  • eCommerce Integrations

Our Overall Grade: A

6. Clever Reach

Best For: Regular Newsletters

Clever Reach has made sending newsletter updates quick and easy!

Clever Reach has worked hard to keep email marketing simple, and they live by their motto “email marketing made easy.” With Clever Reach, you and your team can successfully design and send weekly or monthly newsletters to your audience.

With a free account you can manage up to 250 recipients and send 1,000 emails per month. You can also try any paid plan free for 30 days. With a paid plan, you can fully customize and automate your email sending so your subscribers are getting your emails at the right time.

All of the paid subscriptions allow for unlimited users, and unlimited contact lists. That mean everyone on your team will be able to work together without confusion, and you can separate subscribers into specific categories.

Pricing:

PlanCostRecipientsEmails
LiteFree2501,000/Month
Flat RateStarts at $30/MonthUp To 300,000Unlimited
High VolumeStarts at $300/MonthUnlimited300,000+
PrepaidStarts at $19.95UnlimitedStarts at 1,000
Monthly PrepaidStarts at $15.95/MonthUnlimited1,000/Month

Key Features

  • Automate Multi-Level Email Campaigns
  • GDPR-compliant Email Marketing
  • Responsive Designer Newsletter Templates
  • Individually Determine The Send Times
  • Plan & Send Reminder Emails For Appointments or Birthdays

Our Overall Grade:

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

6. Clever Reach

Best For: Regular Newsletters

Clever Reach has made sending newsletter updates quick and easy!

Clever Reach has worked hard to keep email marketing simple, and they live by their motto “email marketing made easy.” With Clever Reach, you and your team can successfully design and send weekly or monthly newsletters to your audience.

With a free account you can manage up to 250 recipients and send 1,000 emails per month. You can also try any paid plan free for 30 days. With a paid plan, you can fully customize and automate your email sending so your subscribers are getting your emails at the right time.

All of the paid subscriptions allow for unlimited users, and unlimited contact lists. That mean everyone on your team will be able to work together without confusion, and you can separate subscribers into specific categories.

Pricing:

PlanCostRecipientsEmails
LiteFree2501,000/Month
Flat RateStarts at $30/MonthUp To 300,000Unlimited
High VolumeStarts at $300/MonthUnlimited300,000+
PrepaidStarts at $19.95UnlimitedStarts at 1,000
Monthly PrepaidStarts at $15.95/MonthUnlimited1,000/Month

Key Features

  • Automate Multi-Level Email Campaigns
  • GDPR-compliant Email Marketing
  • Responsive Designer Newsletter Templates
  • Individually Determine The Send Times
  • Plan & Send Reminder Emails For Appointments or Birthdays

Our Overall Grade:

7. Gist

Best For: Connecting With New Leads

Gist is a great all-in-one tool that helps businesses reach and connect with their customers. Gist offers a range of products designed to acquire, engage, and support your online visitors.

Along with their email marketing tools, Gist also offers chat bots and live chat tools, which are a great way to immediately connect with visitors. Your team will be able to send personalized emails at just the right time by scheduling emails, or setting up a customer behavior trigger.

The free plan offers some great features, templates, and an exit intent pop-up, so you can regain attention if a visitor is leaving your site. The downside is that the free plan offers limited contacts and email compared to the other free plans.

Pricing: 

Free – Send 250 emails to 250 contacts.
Every paid plan includes unlimited emails.

SubscribersProfessionalPremium
1,000$19/Month$29/Month
2,500$39/Month$49/Month
5,000$59/Month$79/Month
10,000$99/Month$139/Month
15,000$139/Month$199/Month

Key Features

  • Resend Emails to Non-Openers
  • Custom Events
  • Broadcast (One-off) Emails
  • Drag & Drop Popup Builder
  • Page-level targeting

Our Overall Grade: A

8. MailerLite

Best For: Ease Of Use

MailerLite is a simple email marketing tool to grow your audience. You can use templates to create newsletters, landing pages, pop ups, and more in just a few minutes.

MailerLite works to maintain their focus of providing simple solutions to complicated tasks. MailerLite provides excellent customer service with a 24/7 live chat and advertises having over  858,133 happy customers. You can get started with a free plan with up to 1,000 subscribers and 12,000 monthly emails.

When your list grows, or you need a few more features, the MailerLite prices are on the lower end of the pricing spectrum, especially for big email lists over 10,000. 

Pricing: 

Free – 12,000 Monthly Sends to 1,000 Subscribers
Premium Plan – Unlimited Monthly Emails
1–1,000 Subscribers – $10/Month
2,500–5000 Subscribers – $30/Month
5,000–10,000 Subscribers – $50/Month
10,000–15,000 Subscribers – $75/Month
15,000–20,000 Subscribers – $100/Month

Key Features

  • Deliver By Time Zone
  • Click Heatmap
  • Custom Code Injection
  • Free 5 Landing Pages
  • Multi-User Accounts

Our Overall Grade: A+

9. RedCappi

Best For: Simplicity

RedCappi is a newer email marketing provider, but not inexperienced. They’ve helped customers send over 2 billion emails all around the world since their start in 2012. Their service is focused on helping businesses take small steps towards growth and success. They’ve made email marketing simple enough for everyone and smart enough for every business. 

It has all of the necessary features to create and send engaging emails. Their tools make it easy for your business to engage with customers and accomplish the goal of email marketing, which is to increase revenue.

RedCappi offers a free plan, and all of their paid plans allow you to send unlimited emails to your contact list.

Pricing:

Free – Unlimited Monthly Sends to 100 Subscribers
Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $10/Month
501–1,000  Subscribers – $15/Month
5,000–10,000 Subscribers – $54/Month
10,000–25,000 Subscribers – $99/Month
25,000–50,000 Subscribers – $198/Month

Key Features

  • Automated Email Schedules
  • Enhanced Linking
  • A/B Campaign Testing
  • Email Deliverability Score
  • Integrate with 750+ Apps

Our Overall Grade: B+

10. FreshMarketer

Best For: Conversion Optimization

FreshMarketer is part of the FreshWorks suite of tools. FreshWorks has a variety of tools like FreshDesk and FreshSales, which are designed to help businesses with customer engagement. It’s a tool to help you automate customer interactions through email marketing. They are focused on guiding every customer through the sale process from start to finish. 

It also offers all of the tools your team needs to communicate with customers throughout their journey. 

The pricing is a bit higher compared to some other email tools on our list. But, if you plan on using other FreshWork tools, we definitely recommend using FreshMarketer as well. It will provide seamless integration with all of their customer engagement tools. Plus, you can get a 21-day free trial to see if the features suit your specific needs.

Pricing:

Send up to 2,500 emails to 500 contacts for free.

ContactsGarden PlanEstate Plan
1,000$61/Month or $588/Year$124/Month or $1,188/Year
3,000$103/Month or $984/Year$199/Month or $1,908/Year
6,000$144/Month or $1,380/Year$268/Month or $2,568/Year
10,000$199/Month or $1,908/Year$364/Month or $3,492/Year
15,000$256/Month or $2,460/Year$454/Month or $4,356/Year

Key Features

  • Web Form Tracking
  • Behavioral Targeting
  • Chat and Email Support
  • Drag-and-Drop Email Designer
  • Easy Customer Journey Builder

Our Overall Grade: A

11. GetResponse

Best For: Sales Funnels

Get Response is an all-in-one marketing tool that helps your business get more opens, clicks, and sales. We found that Get Response is the best option if your business is focused on selling products or services through email marketing.

All of their plans offer a ton of great features designed to sell more of your products. Get Response offers hundreds of templates so you can easily design the perfect emails, landing pages, and sales funnels. 

One of the great features that makes GetResponse unique is the live webinars. Especially because more business activities have moved online, webinars are one of the best ways to connect with you audience.

Get Response also helps your team use Facebook and Instagram ads to help build your contact list. 

Pricing:

All plans include unlimited email sends, forms, and traffic. You can also save 18% with a 12-Month plan and save 30% with a 24-Month plan.

List SizeBasic PlanPlus PlanProfessional Plan
1,000$15/Month$49/Month$99/Month
2,500$25/Month$59/Month$119/Month
5,000$45/Month$79/Month$139/Month
10,000$65/Month$95/Month$165/Month
25,000$145/Month$179/Month$255/month
50,000$250/Month$299/Month$370/Month

Key Features

  • A/B testing
  • Unlimited Landing Pages
  • Host Live Webinars
  • E-Product Delivery
  • 24/7 Live Chat Support

Our Overall Grade: A+

12. HubSpot

Best For: Inbound Marketing Suite

HubSpot is one of the most popular business growth software suites. They offer a wide range of tools designed to help your business grow.

HubSpot is pricier compared to most of the other email marketing tools on our list because of everything they offer. There is a free customer relationship management (CRM) plan that is 100% free.

The free CRM has everything your team needs to organize, track, and build better relationships with your customers. In a recent update, HubSpot added great features like email marketing, website activity, and contact management.

The paid plans start at $40/month and include 1,000 contacts and unlimited emails. You can also set up a live chat tool to further engage with your website visitors.

Pricing:

Number Of ContactsStarter PlanProfessional PlanEnterprise Plan
1,000$40/Month$800/MonthN/A
5,000$192/Month$1,000/MonthN/A
10,000$336/Month$1,250/Month$3,200/Month
15,000$456/Month$1,500/Month$3,250/Month
25,000$696/Month$2,000/Month$3,350/Month

Key Features

  • Free Ad Management Tools
  • Free Live Chat
  • Content Strategy Tools
  • Personalize Subject Lines and Content For Each Recipient
  • Bi-directional Sync With Salesforce

Our Overall Grade: A

13. Keap

Best For: Marketing Automation

It’s easy to let potential customers slip through the cracks, especially during busy times. Keap is a great resources designed to help automate your sales and marketing.

Keap offers great features that allow you to automatically move each customer to the next step in the sales process.

You and your team can set up email triggers based on timing and actions taken like setting appointments or downloading your freebie. This helps ensure your customers are hearing from you at the perfect time.

You can start out with a 30-day free trial for any of the three Keap plans. After that, the lowest plan starts at $79 per month, which is on the high end.

Pricing:

ContactsKeap Grow Keap ProInfusionsoft
500$79/Month$149/Month$199/Month
1,500$109/Month$179/Month$229/Month
5,500$209/Month$279/Month$329/Month
10,500$279/Month$349/Month$399/Month
25,500$379/Month$449/Month$499/Month
50,500$429/Month$499/Month$549/Month

Key Features

  • Send Invoices
  • Mobile App
  • Book Appointments
  • Repeatable Sales Processes
  • At A Glance Reports

Our Overall Grade: B

14. iContact

Best For: Quick Setup

iContact helps your business send the perfect email in minutes! Lots of email designers are difficult to navigate when getting started.

With a simple drag-and-drop designer, email templates, and stock photo library, designing emails is easy. Choose from a variety of custom themes to start sending an email campaign that stands out in everyone’s busy inbox

iContact helps every business owner start out on the right foot because they know what you need to succeed. Whether you’re in real estate, or own a restaurant, there are options tailored to your specific needs.

You can try iContact free for 30 days. After that, the base plan starts at $15/month, and you can save 15% by signing up for a yearly plan.

Pricing:

Number Of ContactsBase PlanPro Plan
500$15/Month$30/Month
2,500$36/Month$72/Month
5,000$59/Month$118/Month
10,000$89/Month$178/Month
25,000$169/Month$338/Month
50,000$329/Month$658/Month

Key Features

  • Specific Engagement Follow-Ups
  • Landing Page Creation & Hosting
  • Industry-Specific Templates
  • Easy-To-Use Interface
  • Customer Success Manager

Our Overall Grade: B+

15. AWeber

Best For: Simplicity

Founded in 1998, AWeber is one of the oldest email marketing tools. They have continued to innovate and improve and they’re still offering excellent service.

AWeber makes designing, automating, and sending emails simple, so you can focus on other stuff. They also offer 24/7 customer service whenever you need help.

Your team can take advantage of all of the features to grow and engage your customers. And there’s an AWeber mobile app so you can check quick stats on the go.

Every plan includes unlimited email sends to your subscribers, and you can save 14-15% by paying for a quarterly or annual subscription. AWeber also offers a 30-day free trial.

Pricing: 

Premium Plan – Unlimited Monthly Emails
1–500 Subscribers – $19/Month
501–2,500  Subscribers – $29/Month
2,501–5,000 Subscribers – $49/Month
5,001–10,000 Subscribers – $69/Month
10,001–25,000 Subscribers – $149/Month

Key Features

  • Drag & Drop Email Creation
  • Automate Audience Tagging
  • Pre-Built Reports
  • Concierge Migration Services
  • 750+ Native Business Integrations

 

Our Overall Grade: B+

16. ActiveCampaign

Best For: Sending The Right Email

ActiveCampaign is a popular email marketing tool with a ton of features designed to send great emails.

The majority of emails won’t be a one-size-fits all approach. To create a connect with customers, your business needs to send specific emails to the right people and at the right time.

ActiveCampaign offers everything you need to send emails based on the actions your potential customers take.

You can also run a side-by-side split test to see which emails and subject lines get the most opens and interactions.

If you haven’t seen great results with your email marketing campaigns, it might be the perfect time to try ActiveCampaign. The Lite Plan starts at $15 per month ($9 if paid yearly) and you can start a 14-day free trial.

Pricing:

Number Of ContactsLite PlanPlus PlanProfessional PlanEnterprise Plan
500$15/Month$70/Month$159/Month$279/Month
1,000$29/Month$70/Month$159/Month$279/Month
2,500$49/Month$125/Month$159/Month$279/Month
5,000$89/Month$169/Month$239/Month$449/Month
10,000$139/Month$249/Month$349/Month$499/Month
25,000$225/Month$399/Month$599/MonthContact Us

Key Features

  • Email Funnels and Autoresponders
  • Simple Split Testing
  • Multi User Editing
  • Google Analytics Integration
  • Predictive Email Sending

Our Overall Grade: A

17. Pabbly

Best For: Big Email Lists

Pabbly has a group of apps that are user-friendly and help make email marketing easier, and less expensive.

You’ll get all of the email marketing basics, plus a form builder and subscription management software which is great if you have recurring payments.

Pabbly makes invoices, billing, and sending coupons simple and inexpensive.

All of the plans include unlimited emails, and compared to most email tools, Pabbly is less expensive for companies with big email lists. You can potentially save hundreds every month without losing the features you love.

Pricing: 

Plans Include Unlimited Monthly Emails
5,000 Subscribers – $29/Month
15,000  Subscribers – $49/Month
50,000 Subscribers – $99/Month
100,000 Subscribers – $179/Month
200,000 Subscribers – $349/Month

Key Features

  • Autoresponders and Follow-ups
  • Email & Chat Support
  • Email Personalization
  • List Management Tools
  • Lead Capturing Tools

*Some features require a paid plan

Our Overall Grade: B

18. Pinpointe

Best For: Personalized Pricing

Pinpointe offers email marketing tools that meet your specific needs.

Your marketing team can set up automation based on the actions that your customers take, so they’ll get the perfect email sent to them. You can send personalized emails on behalf of your different team members, and use a variety of triggers with ease. Pinpointe offers over 1,000 HTML email templates that are responsive to mobile, tablet, and desktop.

You will also be able to view a heatmap and real time site analytics so you know what your potential customers are engaging with the most.

Pinpointe doesn’t offer a free plan, you can sign up for a free trial, or jump right in. They offer a variety of pricing plans including a pay-as-you-go option which is perfect if you’re not sending regular emails.

Pricing:

Number of ContactsMonthly Email SendsPrice
5,00075,000$49/Month
10,000150,000$74.Month
25,000375,000$150/Month
50,000750,000$245/Month
75,0001,112,000$365/Month

Pinpointe also offers a pay-as-you-go option. This allows you to make a one time purchase and use the email credits whenever you need them. This is a great option for seasonal businesses.

Unused credits will roll over for up to 12 months.

Email CreditsMax ContactsPrice
25,00025,000$245 ($.0098 per email)
50,00050,000$450 ($.009 per email)
75,00075,000$600 ($.008 per email)
100,000100,000$725 ($.0073 per email)
200,000100,000$975 ($.0049 per email)

Key Features

  • Pay Per Email
  • Unbranded – No Pinpointe Logos
  • SPAM Score Checker
  • Email Split /Multi-Variant Testing
  • Link Click-Through Details

Our Overall Grade: B+

19. Mailgen

Best For: Simple Email Marketing

Mailgen makes your email marketing simple and personal. The Mailgen team is focused on making email technology more humanized.

Everyone knows what it’s like to get an email that was sent to thousands of people without any personalization. It doesn’t create a connection and is unlikely to increase sales.

Pricing:

Premium Plan – Unlimited Monthly Emails
500 Subscribers – $10/Month
2,500 Subscribers – $25/Month
5,000 Subscribers – $40/Month
10,000 Subscribers – $60/Month
15,000 Subscribers – $84/Month
25,000 Subscribers – $120/Month

Key Features

  • Unlimited Account Users
  • Behavior Based Automations
  • Embedded Email Images
  • SMS Marketing
  • Online Surveys

Our Overall Grade: B+

20. Constant Contact

Best For: Social Media Management

Constant Contact is one of the most popular premium email marketing tools. Being last on our list definitely doesn’t mean it’s the least! It has a ton of great features that will help you build, manage, and monitor your email contact list.

If you’re looking for a premium email marketing software, Constant Contact has a lot to offer. Your team will be able to automatically welcome new subscribers, and send specific emails based on where website visitors click.

If you have an ecommerce site, Constant Contact easily integrates with your site to help boost your sales. And if you’re building your social media presence on Facebook and Instagram, there is social posting, monitoring, and advertising integrations.

Constant Contact doesn’t have a free plan, but they offer a 60-day free trial, giving you plenty of time for setup and using all of the features.

Pricing:

List SizeEmailEmail Plus
0–500$20/Month$40/Month
501–2,500$45/Month$70/Month
2,501–5,000$65/Month$95/Month
5,001–10,000$95/Month$125/Month
10,001–15,000N/A$195/Month
15,001–25,000N/A$225/Month

Key Features

  • Text-to-Join
  • Social Posting & Monitoring
  • Email List Cleaning Service
  • eCommerce Integrations
  • Resend Emails to Non-Openers

Our Overall Grade: A+

Our Top Takeaways

The best time to start building your email list was yesterday, the second-best time is today!

It’s clear that you have a ton of great options when choosing an email marketing software. There isn’t a perfect tool for everyone, however, we know that there’s a great tool that meets your specific business needs, budget, and marketing plan.

We recommend for you to check out the full list of features and start with a free trial if you’re signing up for a paid plan to ensure it meets all of your expectations.

Have you started building your email list yet? This might come as a surprise, but email is still one of the proven ways to reach people and turn them into your paying customers.

This 2019 report about email marketing reported an average ROI for email marketing of 42:1. That means for every dollar spent on email marketing, the average company earned $42 in return. If you ask us, that sounds like a great investment!

Having a list of email addresses gives you the assurance of still being able to reach people as trends change. Your business can still reach customers even if everyone suddenly decides to stop using Facebook or Instagram. No matter what happens, if you have an email list you will be able to connect with customers.

Where some businesses run into trouble is when email lists become difficult to manage and very expensive. A bigger email list can easily cost over $1,000 per month.

There are a lot of great resources to help manage, design, and schedule emails. They all offer different features and a range of pricing options. Our team has reviewed 40 different email list managers, and narrowed it down to the best ones.

Here we’ll share the 20 best email list tools of 2020 and how each one meets your unique business needs.

1. SendInBlue

Best For: Transactional Emails

The best feature of SendInBlue is that you can have unlimited contacts for free. While most email list costs are determined by the number of subscribers you have, SendInBlue charges for the number of emails you send.

We found that this is perfect if you aren’t sending mass emails but still have an extensive contact list.

This is the perfect option if you’re sending transactional emails such as receipts, customer support emails, or opt-in confirmations, which aren’t sent as regularly as a weekly newsletter.

If you need to send more than 300 emails per day, you can upgrade to 40,000 or more per month with no daily sending limits.

Some features like Facebook ads and sending time optimization require you to upgrade to a Premium Plan, but the prices for SendInBlue are very reasonable.

Pricing:

Free – 300 emails per day
Lite – $25/Month for 40,000 emails
Essential – $39/Month for 60,000 emails
Premium – $66/Month for 120,000 emails
Premium+ – $173/Month for 350,000 emails

Comparison Of SendInBlue Features

FeaturesFree PlanLite PlanEssential PlanPremium Plan
Email Template LibraryYesYesYesYes
SMS MarketingYesYesYesYes
A/B testingNoNoYesYes
Send Time OptimizationNoNoNoYes
No Daily Sending LimitNoYesYesYes
Landing Page BuilderNoNoNoYes
Visitor Page TrackingYesYesYesYes
Advanced Open & Click StatsNoNoYesYes

Key Features

  • Unlimited Contacts
  • Drag and Drop Email Designer
  • A/B Testing
  • Click Map Reports
  • 70+ Email Templates

Our Overall Grade: A

2. ConvertKit

Best For: Turning visitors into customers

ConvertKit is one of the most popular email marketing tools. As their name would suggest, they are focused on converting people to your brand. That means you can start converting readers into subscribers and subscribers into buyers. They offer a ton of great features designed to grow your business and make more sales. We found ConvertKit to be one of the best free email tools if you’re just getting started.

The free plan includes unlimited landing pages, forms, and email sends to 500 contacts. Plus, when you invite your friends to ConvertKit, you can add 100 contacts for free, up to 1,000.

When your business outgrows the free plan, you can continue to engage your audience with automated emails and custom sales funnels. If you already have an email list built, you can try the Complete Plan for 14 days with no obligation.

Pricing:

Free – Unlimited Sends to 500 Subscribers
Complete Plan – Unlimited Email Sends
1,000 Subscribers – $29/Month
3,000 Subscribers – $49/Month
5,000 Subscribers – $79/Month
10,000 Subscribers – $119/Month
25,000 Subscribers – $199/Month

Key Features

  • 30+ Landing Page Templates
  • ConvertKit Community
  • Unsplash Integration
  • Custom Forms and CTAs
  • Mobile Responsive Email Templates

Our Overall Grade: A+

3. Omnisend

Best for: ecommerce

Omnisend is an email marketing platform that extends past just sending emails. Omnisend offers features and automation designed specifically for your e-commerce store.

Most of the features that make Omnisend unique aren’t included in their free plan, but they offer 15,000 emails per month. That’s a great value compared to SendInBlue, and MailChimp. If you decide to upgrade your plan, you’ll get access to SMS messaging, and Facebook integrations. You can also take advantage of custom coupons and spin wheel offers that grow your email list and lead to more product sales.

Omnisend is a great overall choice, and perfect for those who are starting up an eCommerce store.

Pricing:

Free – Send 15,000 emails per month